Category Archives: cookie consent
October 27, 2022
What are Advertising Cookies and How are they used?
For years, advertising cookies have played a tremendous role in digital marketing. Some may argue that the rise of digital marketing is no small part attributed to advertising cookies themselves. These cookies are a vital tool for digital...
October 25, 2022
Everything You Need to Know About Session Cookies
A memorable and positive user experience on any website relies heavily on the user navigating the site seamlessly without any issues—the slightest of glitches can put that user experience in jeopardy. An example of a glitch would be...
October 24, 2022
Email Marketing Requirements under GDPR and e-Privacy Directive
Customers are never short of choices. While that might be good for the market in the grander scheme of things, it makes things extra challenging for marketers. To design a campaign that breaks through the clutter of options...
October 20, 2022
What is a Persistent Cookie?
Understanding Persistent Cookies After logging into their email accounts, users often see a prompt asking them whether they want to save their login information to access their email account easily in the future. Once they agree to save...
September 2, 2022
Everything You Need to Know About Third-Party Cookies
When browsing the web, there's a high chance that you've come across a popup notification telling you that the website uses cookies. Many times, users go ahead and hit agree without fully knowing what they are signing up...
August 29, 2022
Opt In vs Opt Out Consent: What’s the Difference?
The global hunger for data collection is increasing exponentially. With businesses starting to collect more and more personal data, a rapid emergence in data privacy laws and regulations can be observed worldwide. The opt in consent model requires...
July 7, 2022
LGPD & Cookies: What Do You Need To Know?
When a person logs on to a website, the server assigns them a distinctive, user-specific identity. This identity is stored on the mobile or computer on which the browser is running. In case the user enters the website...
May 24, 2022
GDPR Cookie Consent: Requirements & How to Comply?
In today’s digital world, businesses collect a wealth of personal data, rely on it, and use it for assessing data subjects’ preferences, building their profiles, and sending targeted advertisements, promotions, customized products, and recommendations or suggestions that you...
April 21, 2022
Consent & Cookies under the Japanese Amended APPI
On 1 April 2022, the Japanese Amended Act on the Protection of Personal Information (APPI) came into force bringing significant changes to its breach internal procedures, cross-border data transfer, and cookie consent requirements among other changes. This article...
April 18, 2022
Evolving Cookie Landscape and Consent Management
In June 2021, Google announced its 2023 plans regarding third-party cookies. Google has been testing several alternatives to the use of third-party cookies that can display personalized advertisements to users and enable cross-contextual behavioral advertising without collecting their...
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