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Modern marketing is driven by one powerful resource: Consumer data.
In this Whitepaper, you will learn about:
Having ample data is the starting point of a successful marketing campaign. Knowing who your consumers are - from their personal data (e.g., name, age, gender, address, income, etc.) and their online buying behavior, can help predict future purchases and personalized offers, improve customer retention, and ultimately generate more revenue.
However, the days of consent-free data collection are long gone. Modern Privacy laws now require businesses to obtain consent from consumers before collecting any personal information from them to use in marketing campaigns.
Guidances from regulatory authorities on cookies and consent keep changing regularly. As of 2021, significant updates have been made to the law of Russia, Singapore, China, Finland, Italy, Germany and Denmark.
Depends on how the applicable data regulation deals with this question. Under most data protection laws, especially those that are based on the framework of the GDPR, consent is one of the primary legal bases that can be leveraged upon for the collection and use of personal information. You can find more information about consent requirements in the state of global consent requirements guide.
The definition of a “valid consent” varies from one data protection law to another. As per the GDPR, consent must be freely-given, specific, informed and unambiguous to be qualified as valid consent. Generally, consent is valid where an individual understands the nature, purpose and consequences of the data collection and use. The individual should also have the ability to refuse or withdraw consent at any time without any detriment.
The Multi-disciplinary practice to grow trust-equity of your brand and comply with privacy regulations
Top 5 challenges and how to overcome them
Best practices for the upcoming digital landscape
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