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Securiti named a Leader in the IDC MarketScape for Data Privacy Compliance Software

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Eric Andrews

VP of Marketing at Securiti

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This post is also available in: Brazilian Portuguese

IDC Report 2023

Source: IDC, 2023

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.

Securiti has just been recognized as a Leader in the “IDC MarketScape: Worldwide Data Privacy Compliance Software 2023 Vendor Assessment” report. This makes us two for two, as Securiti was also named a Leader in the inaugural IDC MarketScape: Worldwide Data Privacy Management 2021 Vendor Assessment.. We are honored for the recognition, as we are committed to helping our customers achieve their privacy compliance goals with maximum efficacy and minimal cost.

Securiti’s mission has been to enable the safe use of data, with unified data intelligence and controls across hybrid multicloud environments. Our Data Command Center is a unique approach that breaks down the traditional silos of data security, privacy, governance and compliance. One key outcome of this approach is a holistic PrivacyOps solution that goes well beyond automating privacy workflows.

Authors Ryan O’Leary and Ralf Helkenberg outlined the following critical success factors for data privacy compliance:

  • Automated data discovery and classification capabilities to limit the manual lift and time generally associated with these processes
  • Dynamic consent management that permeates through the organizational infrastructure beyond cookie banners
  • Deep regulatory library to monitor regulatory change across the many complex regulations across global jurisdictions
  • Advanced artificial intelligence (AI)/machine learning (ML) capabilities to analyst and provide additional value for client across the privacy operations activities
  • Global footprint to enable compliance with data sovereignty requirements of the various privacy regulations
  • Strong focus on cybersecurity capabilities to ensure that client data is protected and secured

Securiti has embraced all of these tenants since it launched its solution over four years ago. Our belief is that honoring privacy rights ultimately comes down to safeguarding the data of each individual, and that can not be done without a comprehensive and accurate understanding of all of the personal data within an organization’s data landscape. This is why the market needs to move beyond traditional manual approaches and surveys, which are prone to errors, exposing organizations to compliance risks and excessive operational costs. 

It is not just about discovering personal data, but fully understanding all of the context around that data: who does it belong to, where is it located, what regulations apply, and who has access. This idea of unified contextual intelligence and controls is at the core of our Data Command Center, helping organizations break down silos between data security, privacy governance and compliance. 

The IDC MarketScape report states that “At the end of the day, data privacy compliance is still a data governance problem. Data governance is taking center stage in data privacy and security strategies. By and large, traditional data governance vendors focus on structured data. Privacy regulations mainly impact unstructured data.” This highlights the challenge many organizations face - having to rely on multiple fragmented tools to stitch together an accurate picture of their data is complex and costly. Having to integrate this again with a privacy compliance solution is even more cumbersome. 

Why does the IDC MarketScape Consider Securiti a Leader for for privacy compliance?

One core area is our commitment to fully automating and operationalizing privacy. The IDC MarketScape highlights that “Securiti integrates deeply into the organizations’ IT architecture. Securiti has truly shifted privacy left and weaves it through the fabric of each customer’s environment. Securiti has focused its development and innovation strategy on removing as much of the manual processes from data privacy compliance as possible.”  As described above, we are committed to providing a holistic solution based on a unified foundation of data intelligence and controls that can be leveraged by all parts of the organization. This drives value to our customers in terms of increased accuracy, lower total cost of ownership and reduced liability and risk. 

Another area that the IDC MarketScape highlighted was ease of use. The report states that “Securiti delivers enterprise software with a consumer software feel”. This has been an important design principle for us, ensuring that our customers can readily extract value from our solution. Many privacy leaders are not keen to learn complex technical interfaces. Innovations such as our Auti natural language interface bot, which can understand plain language queries and provide insights into complex data and regulations, have helped pioneer a new level of user experience. The report also highlighted “the implementation process described by customers was seamless and added to the platform’s overall ease of use”. 

Privacy professionals have a challenging task, and often have limited resources. Securiti has focused on delivering a comprehensive, powerful solution that seamlessly integrates data security, privacy and governance. This not only provides key functionality needed by privacy professionals, but also broadens sponsorship within an organization, empowering collaboration across silos and increasing overall value. 

For more information, check out a complimentary excerpt copy of the report here.

Feel free to get a demo of our solution here

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