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Navigating the Minnesota Consumer Data Privacy Act (MCDPA): Key Details

In this infographic, you will learn about:

  • Key features, definitions, and exemptions under MCDPA
  • Who needs to comply with the MCDPA
  • Obligations for organizations and penalties
  • How can organizations operationalize the MCDPA

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On May 24, 2024, Governor Tim Walz signed the Minnesota Consumer Data Privacy Act (MCDPA) into law, continuing the growing trend of states throughout the US passing data privacy legislation.

The MCDPA aims to empower Minnesotans with greater control over their personal data. It imposes stringent obligations on businesses regarding the collection, processing, and sharing of consumer data and reflects Minnesota's commitment to upholding the privacy rights of its citizens in today’s digital age.

Consumers have the right to access, correct, and delete their personal data. The law grants opt-out rights for the sale of personal data, targeted advertising, and profiling. Parental consent is required for processing personal data of children. Restrictions apply to profiling and automated decision-making. Small businesses must seek consumers’ prior consent before selling their sensitive data.

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Navigating the Minnesota Consumer Data Privacy Act (MCDPA)

Frequently Asked Questions

The MCDPA is Minnesota’s state Consumer Data Privacy Act, which was signed into law by Governor Tim Walz on May 24, 2024, and effective from July 31, 2025. It expands consumer rights and imposes several obligations on businesses.

Consent under the MCDPA relates to any freely given, specific, informed, and unambiguous indication of the consumer's wishes by which the consumer signifies agreement to the processing of personal data relating to the consumer for a narrowly defined particular purpose.

The MCDPA empowers data subjects with the right to confirm, access, correct inaccuracies, delete, obtain personal data, opt-out, question the result of profiling, and obtain a list of third parties.

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