Building and Measuring Consumer Trust in an Evolving Cookie Landscape

The cookie landscape is shifting, yet consent requirements are still critical. Google has been working together with the industry on its Google Privacy Sandbox for audience segmentation (FLoC) and bidding algorithms (FLEDGE) to address use cases after the removal of third-party cookies in its popular Chrome browser. Companies are actively exploring ways to engage consumers directly and build consumer trust. Although organizations will continue to need to meet cookie consent and universal consent requirements, it’s more critical than ever to pay closer attention to improving consumer trust.

Watch the recording of privacy veterans Beatrice Botti of DoubleVerify and Rachel Glasser of Edelman along with Securiti’s Helen Huang, as they shared their insights on this important topic.

In this panel, they explored:

• What are the key methods publishers are implementing to engage with consumers, and how do consent requirements apply in those scenarios?
• What are ways companies are measuring and monitoring consumer trust?
• What are best practices to navigate this intersection between ethics and privacy?