Home Spotlight Talks I Believe in a Business-first Strategy, Data or AI Come Second

I Believe in a Business-first Strategy, Data or AI Come Second

Unlock the power of data and analytics with insights from Deepak Jose, Head of One Demand Data and Analytics at Mars Wrigley, in an exclusive conversation with Jack Berkowitz, CDO at Securiti. In this enlightening discussion, Deepak shares his experience working at top consumer brands like Coca-Cola, Mu Sigma, and Mars Wrigley, focusing on how these industry leaders leverage data to drive business transformation.

Discover how data is no longer just a back-office function, but a strategic force reshaping decision-making in marketing, supply chain, and operations. Learn about the importance of building a connected data strategy that integrates zero-party, first-party, second-party, and third-party data sources, ensuring a holistic view of the consumer journey.

Deepak also highlights key challenges, including managing data silos, implementing data governance, and fostering a data-driven culture. His advice to data leaders? Focus on vision, culture, and execution to unlock data’s full potential and drive meaningful change within your organization.

Join us as we explore how Mars Wrigley is transforming data practices to create a brighter future.

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