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5 Critical Consent Elements for Marketing Leaders

Modern marketing is driven by one powerful resource: Consumer data.

In this Whitepaper, you will learn about:

  • Collecting and orchestrating consent across multiple customer touchpoints in your organization.
  • How a transparent privacy and data usage policy can Enhance Consumer Trust in your brand.
  • How automation can help in Identifying applicable Global consent regulations and ensure compliance.
  • The role of a Consent Management Platform (CMP) in scaling consent as your organization grows.

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Having ample data is the starting point of a successful marketing campaign. Knowing who your consumers are - from their personal data (e.g., name, age, gender, address, income, etc.) and their online buying behavior, can help predict future purchases and personalized offers, improve customer retention, and ultimately generate more revenue.

However, the days of consent-free data collection are long gone. Modern Privacy laws now require businesses to obtain consent from consumers before collecting any personal information from them to use in marketing campaigns.

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Our Readers Frequently Ask:

Guidances from regulatory authorities on cookies and consent keep changing regularly. As of 2021, significant updates have been made to the law of Russia, Singapore, China, Finland, Italy, Germany and Denmark.

Depends on how the applicable data regulation deals with this question. Under most data protection laws, especially those that are based on the framework of the GDPR, consent is one of the primary legal bases that can be leveraged upon for the collection and use of personal information. You can find more information about consent requirements in the state of global consent requirements guide.

The definition of a “valid consent” varies from one data protection law to another. As per the GDPR, consent must be freely-given, specific, informed and unambiguous to be qualified as valid consent. Generally, consent is valid where an individual understands the nature, purpose and consequences of the data collection and use. The individual should also have the ability to refuse or withdraw consent at any time without any detriment.

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At Securiti, our mission is to enable enterprises to safely harness the incredible power of data and the cloud by controlling the complex security, privacy and compliance risks.

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