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From January 2024 onwards, all publishers and developers in the EEA and UK region that use Google’s advertising services will be required to use a CMP that has been appropriately certified by Google to be in line with the IAB's Transparency and Consent Framework (TCF).

Consequently, businesses that fail to deploy a Google-certified CMP will be restricted from displaying their ads to the EEA and UK traffic, resulting in a significant reduction in market presence and customers.

This whitepaper walks you through the finer details of these new requirements, what features to look for when choosing a CMP, best practices to adapt for better and more effective compliance, as well as the best tool that can help you do so.

Google Consent Mode (CMP) is a framework designed by Google. Its primary purpose is to enable website owners to manage their consent-related obligations when using cookies. As a result, websites can adjust their cookie policy depending on which regulations they're subject to or the consent choices of their users. Doing so allows for seamless regulatory compliance for businesses.

With Google Consent Mode, websites can modify their behavior and policies depending on user consent choices. If a user chooses not to accept cookies, Google Analytics will adjust accordingly, collecting only the most basic and functional data on the user's activity on the website.

Google Consent Mode carries several benefits for organizations. The most important among them include improved user trust and the ability to collect valuable user data without compromising their privacy. Similarly, websites can adjust their website's basic data collection functionalities based on user consent, allowing for compliant gathering of data.

Records of Processing Activities (RoPA): A Cross-Jurisdictional Analysis

Download the whitepaper to gain a cross-jurisdictional analysis of records of processing activities (RoPA). Learn what RoPA is, why organizations should maintain it, and how Securiti helps.

Managing Privacy Risks in Large Language Models (LLMs)

Download the whitepaper to learn how to manage privacy risks in large language models (LLMs). Gain comprehensive insights to avoid violations.

Top 10 Privacy Milestones That Defined 2024

Discover the top 10 privacy milestones that defined 2024. Learn how privacy evolved in 2024, including key legislations enacted, data breaches, and AI milestones.

2025 Privacy Law Updates: Key Developments You Need to Know

Download the whitepaper to discover privacy law updates in 2025 and the key developments you need to know. Learn how Securiti helps ensure swift compliance.

Verifiable Parental Consent Requirements Under Global Privacy Laws

Download the whitepaper to learn about verifiable parental consent requirements under global privacy laws and simplify your compliance journey.

The Future of Privacy: Top Emerging Privacy Trends in 2025

Download the whitepaper to gain insights into the top emerging privacy trends in 2025. Analyze trends and embed necessary measures to stay ahead.

Personalization vs. Privacy: Data Privacy Challenges in Retail

Download the whitepaper to learn about the regulatory landscape and enforcement actions in the retail industry, data privacy challenges, practical recommendations, and how Securiti can help.

Navigating Data Privacy: Insights from Airlines, Finance, and Healthcare

Download the whitepaper to learn about the unique data privacy challenges and opportunities within three critical sectors: airlines, finance, and healthcare.

Balancing Innovation and Privacy: Data Privacy Challenges Facing Telecommunication Providers

Download the whitepaper to learn about telecommunication providers' data privacy challenges, practical recommendations, and how Securiti can help.

EU AI Act: 5-Step AI Compliance Automation Playbook

Download the whitepaper to learn about the EU AI Act & its implication on high-risk AI systems, 5-step framework for AI compliance automation and Securiti’s automation toolkit for the EU AI Act.

At Securiti, our mission is to enable organizations to safely harness the incredible power of Data & AI.

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Secure Data+AI anywhere

Data Security Posture Management
Secure sensitive data everywhere from hybrid multicloud to SaaS

View

AI Security & Governance
Establish controls for safe adoption of AI technologies including GenAI

View

Security for AI Copilots in SaaS
Unblock the biggest impediments for Safe Adoption of AI Copilots like Microsoft 365 Copilot

View

Data Access Intelligence & Governance
Monitor user access to data and enforce least privilege controls

View

Data Discovery & Classification
Discover shadow and cloud-native assets and accurately classify data

View

Compliance Management
Assess & improve compliance with security best practices frameworks

View

Breach Impact Analysis
Analyze breach impact & automate notifications to affected individuals

View

Data Flow Governance
Understand data lineage and secure real-time streaming data

View
Build safe enterprise AI systems

Safe Enterprise AI Copilots
Implement rule-aware AI copilots across your organization’s data anywhere

View

Data Vectorization and Ingestion
Extract info from complex Unstructured Files, convert it into AI-ready formats, and sync to vector databases

View

Data Curation and Sanitization for AI
Transform raw, unstructured files into data ready for model training and tuning

View

Context-aware LLM Firewalls
Protect AI interactions with intelligent retrieval, response, and prompt firewalls

View

Unstructured Data Governance
Manage and govern unstructured data to enable its safe use with generative AI

View
Govern data for safe innovation

Data Discovery & Classification
Discover shadow and cloud-native assets and accurately classify data

View

Unstructured Data Governance
Manage unstructured data to enable safe use with generative AI

View

Data Access Governance
Monitor sensitive data access and prevent unauthorized use

View

AI Governance
Establish controls for safe adoption of AI technologies including GenAI

View

Data Catalog
Enable users to easily find, understand, trust and access the data they need

View

Data Lineage
Automatically track changes and transformations of data throughout its lifecycle

View

Data Quality
Conduct data quality checks and validation across various data types

View
Automate data privacy operations

Data Mapping Automation
Manage your entire data mapping lifecycle and automate RoPA reports

View

AI Governance
Comply with emerging AI regulations and ensure safe use of AI

View

Data Subject Request Automation
Automate entire DSR lifecycle from consumer request intake to secure report delivery

View

Assessment Automation
Automate your entire assessment lifecycle and demonstrate compliance

View

Consent Management
Manage your first-party and third-party consent lifecycle from scanning to reporting

View

Breach Management
Automate your incident management and optimize notifications to users & regulatory bodies

View

Privacy Center
Elegant Consumer Frontend, Fully Automated Backend, Privacy Regulation Intelligent Everywhere

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Compliance Management
Use automation to audit and improve compliance with global regulations and industry standards

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