Navigating PI, SPI, and Compliance: Aligning with U.S. State Privacy Law Requirements

Personal Information (PI) refers to any data that identifies or relates to an individual, such as names, addresses, and email addresses. Sensitive Personal Information (SPI) includes highly confidential data like social security numbers, financial details, biometric data, and health information, which require stricter handling and protection under privacy laws.

U.S. state privacy laws, such as CCPA/CPRA and VCDPA, grant consumers rights including:

Right to Access – View collected PI and SPI.
Right to Delete – Request deletion of personal data.
Right to Opt-Out – Prevent data from being sold or used for targeted advertising.

Businesses that fail to comply with privacy laws may face fines, including:

CCPA/CPRA – Up to $7,500 per intentional violation.
VCDPA – Fines up to $7,500 per violation, with a 30-day cure period.
Potential lawsuits and reputational risks for mishandling sensitive data.