Announcing Agent Commander - The First Integrated solution from Veeam + Securiti.ai enabling the scaling of safe AI agents

View

Veeamon Tour'26 - Data & AI Trust CONVERGE for the Agentic Era

View

NAIC Model 672 – Privacy of Consumer Financial and Health Information Regulation

Operationalize US NAIC 672 compliance with the most comprehensive PrivacyOps platform

Last Updated on October 10, 2023

Schedule Your
Personal Demo

Learn how you can leverage Securiti’s Data Command Center to address data security, privacy, governance, and compliance.

See a demo
Schedule your demo today

The National Association of Insurance Commissioners (NAIC) is a US-based non-profit organization governed by the chief insurance regulators from the 50 states, the District of Columbia, and five US territories. In addition to preserving the financial security and solvency of the insurance business, one of NAIC’s main goals is to advance and safeguard the interests of insurance consumers by developing model laws for passage by the state legislatures. One of the several model laws developed by the NAIC to safeguard consumer data privacy and protection is the Privacy of Consumer Financial and Health Information Regulation (Model 672).

Model 672 regulates the handling of nonpublic personal financial information and nonpublic personal health information of individuals (protected private information) by insurers licensed, authorized, or registered under state insurance laws (licensees). Under Model 672, the licensees are required to provide the individuals with privacy notices, comply with different disclosure requirements with respect to the protected private information of individuals, and provide the individuals with opt-out notices to enable them to prevent the disclosure of their information.

Model 672 has been adopted by several US states, including Alabama, Alaska, California, Colorado, Connecticut, Delaware, Florida, Kentucky, Illinois, Indiana, Iowa, Kansas, Louisiana, Maryland, South Carolina, Texas, Tennessee, Utah, Vermont, Washington, and others.


The Solution

Securiti enables organizations to comply with Model 672 through AI-driven PI data discovery, DSR automation, documented accountability, enhanced visibility into data processing activities, and AI-driven process automation.

Securiti supports enterprises' journey toward compliance with Model 672 through automation, enhanced data visibility, and identity linking.

 

naic 672 macbook pro

Request a demo to learn how Securiti can aid you and your organization's compliance efforts today.


Assess Model 672 Readiness

Utilize Securiti's collaborative readiness assessment template to assess your organization's compliance with Model 672 requirements, assess compliance gaps, and mitigate risks. Seamlessly expand assessment capabilities across your vendor ecosystem to maintain compliance against this standard.

naic 672 readiness assessment
naic 672 right to opt out

Automate Right to Opt-Out

Sections: 8A(1), 8F, 19C

With Securiti's Data Subject Rights Fulfillment capabilities, organizations can effectively honor a consumer's request to opt-out of the disclosure of protected private information.

Automate Opt-Out Notices and Authorizations

Sections: 8A(1), 8A(2)(b), 17B, 19A, 20

Securiti's Universal Consent Management enables organizations to obtain consent/written authorization from individuals to disclose their protected private information.

naic 672 opt out notices
naic 672 privacy notice management

Automate Privacy Notice Creation & Management

Sections 672: 5A, 6A(1), 7A, 7D, 8A(1), 9A(1), 11(A), 10
Appendix B

Securiti's Privacy Notice Creation and Management module enables organizations to create, publish, and dynamically update their privacy notices in compliance with Model 672.


Key Facts about the NAIC Model 672

1

Privacy notice: Model 672 requires the licensees to provide the consumers with clear and conspicuous notices that accurately reflect their privacy policies and practices. In addition to initial notices, licensees must also provide their customers with updated privacy notices at least annually.

2

Disclosure of protected private information: Model 672 prohibits the licensees from disclosing consumers' nonpublic personal financial information with non-affiliated third parties unless they provide the consumers with a privacy notice, opt-out notice, and reasonable opportunity to opt-out.

3

Opt-out notice: The opt-out notice provided by a licensee to a consumer must cover the licensee’s right to disclose the protected private information of consumers with non-affiliated third parties, the consumers’ right to opt-out of such disclosure, and the reasonable means through which consumers can exercise their right to opt-out of such disclosure.

4

Authorization for disclosure: Model 672 requires the licensees to obtain valid written or electronic authorization from consumers before disclosing their nonpublic personal health information.

5

Non-discrimination: Model 672 expressly prohibits licensees from unfair discrimination against consumers based on their exercise of the right to opt-out of disclosure of protected private information.

Analyze this article with AI

Prompts open in third-party AI tools.
IDC MarketScape

Securiti named a Leader in the IDC MarketScape for Data Privacy Compliance Software

Read the Report
Videos
View More
Rehan Jalil, Veeam on Agent Commander : theCUBE + NYSE Wired: Cyber Security Leaders
Following Veeam’s acquisition of Securiti, the launch of Agent Commander marks an important step toward helping enterprises adopt AI agents with greater confidence. In...
View More
Mitigating OWASP Top 10 for LLM Applications 2025
Generative AI (GenAI) has transformed how enterprises operate, scale, and grow. There’s an AI application for every purpose, from increasing employee productivity to streamlining...
View More
Top 6 DSPM Use Cases
With the advent of Generative AI (GenAI), data has become more dynamic. New data is generated faster than ever, transmitted to various systems, applications,...
View More
Colorado Privacy Act (CPA)
What is the Colorado Privacy Act? The CPA is a comprehensive privacy law signed on July 7, 2021. It established new standards for personal...
View More
Securiti for Copilot in SaaS
Accelerate Copilot Adoption Securely & Confidently Organizations are eager to adopt Microsoft 365 Copilot for increased productivity and efficiency. However, security concerns like data...
View More
Top 10 Considerations for Safely Using Unstructured Data with GenAI
A staggering 90% of an organization's data is unstructured. This data is rapidly being used to fuel GenAI applications like chatbots and AI search....
View More
Gencore AI: Building Safe, Enterprise-grade AI Systems in Minutes
As enterprises adopt generative AI, data and AI teams face numerous hurdles: securely connecting unstructured and structured data sources, maintaining proper controls and governance,...
View More
Navigating CPRA: Key Insights for Businesses
What is CPRA? The California Privacy Rights Act (CPRA) is California's state legislation aimed at protecting residents' digital privacy. It became effective on January...
View More
Navigating the Shift: Transitioning to PCI DSS v4.0
What is PCI DSS? PCI DSS (Payment Card Industry Data Security Standard) is a set of security standards to ensure safe processing, storage, and...
View More
Securing Data+AI : Playbook for Trust, Risk, and Security Management (TRiSM)
AI's growing security risks have 48% of global CISOs alarmed. Join this keynote to learn about a practical playbook for enabling AI Trust, Risk,...

Spotlight Talks

Spotlight
Future-Proofing for the Privacy Professional
Watch Now View
Spotlight 50:52
From Data to Deployment: Safeguarding Enterprise AI with Security and Governance
Watch Now View
Spotlight 11:29
Not Hype — Dye & Durham’s Analytics Head Shows What AI at Work Really Looks Like
Not Hype — Dye & Durham’s Analytics Head Shows What AI at Work Really Looks Like
Watch Now View
Spotlight 11:18
Rewiring Real Estate Finance — How Walker & Dunlop Is Giving Its $135B Portfolio a Data-First Refresh
Watch Now View
Spotlight 13:38
Accelerating Miracles — How Sanofi is Embedding AI to Significantly Reduce Drug Development Timelines
Sanofi Thumbnail
Watch Now View
Spotlight 10:35
There’s Been a Material Shift in the Data Center of Gravity
Watch Now View
Spotlight 14:21
AI Governance Is Much More than Technology Risk Mitigation
AI Governance Is Much More than Technology Risk Mitigation
Watch Now View
Spotlight 12:!3
You Can’t Build Pipelines, Warehouses, or AI Platforms Without Business Knowledge
Watch Now View
Spotlight 47:42
Cybersecurity – Where Leaders are Buying, Building, and Partnering
Rehan Jalil
Watch Now View
Spotlight 27:29
Building Safe AI with Databricks and Gencore
Rehan Jalil
Watch Now View
Latest
View More
Building Sovereign AI with HPE Private Cloud AI and Veeam Securiti Gencore AI
How HPE Private Cloud AI, NVIDIA acceleration, and Veeam Securiti Gencore AI support secure, governed enterprise AI with policy enforcement across RAG, assistant, and agentic workflows.
View More
Securiti.ai Names Accenture as 2025 Partner of the Year
In a continued celebration of impactful collaboration in DataAI Security, Securiti.ai, a Veeam company, has honored Accenture as its 2025 Partner of the Year....
Largest Fine In CCPA History_ What The Latest CCPA Enforcement Action Teaches Businesses View More
Largest Fine In CCPA History: What The Latest CCPA Enforcement Action Teaches Businesses
Businesses can take some vital lessons from the recent biggest enforcement action in CCPA history. Securiti’s blog covers all the important details to know.
View More
AI & HIPAA: What It Means and How to Automate Compliance
Explore how the Health Insurance Portability and Accountability Act (HIPAA) applies to Artificial Intelligence (AI) in securing Protected Health Information (PHI). Learn how to...
View More
Agentic AI & Privacy: Governing Autonomous AI Agents in the Enterprise
Learn how to govern agentic AI in the enterprise. Manage privacy risks, control data access, enforce policies and ensure compliance for autonomous AI agents.
View More
Opt-Outs That Stick: Consent Withdrawal Across Marketing, SaaS & GenAI
Securiti's whitepaper provides a detailed overview of various consent withdrawal requirements across marketing, SaaS, and GenAI. Read now to learn more.
View More
ROT Data Minimization
Eliminate redundant, obsolete, and trivial (ROT) data to improve AI accuracy, reduce storage costs, and minimize security and compliance risks at scale.
View More
Agent Commander: Solution Brief
Learn how Agent Commander detects AI agents, protects enterprise data with runtime guardrails, and undoes AI errors - enabling secure, compliant AI adoption at...
View More
Take the Data Risk Out of AI
Learn how to prepare enterprise data for safe Gemini Enterprise adoption with upstream governance, sensitive data discovery, and pre-index policy controls.
View More
Navigating HITRUST: A Guide to Certification
Securiti's eBook is a practical guide to HITRUST certification, covering everything from choosing i1 vs r2 and scope systems to managing CAPs & planning...
What's
New