DataAI Security
for Retail

Leading Retail brands secure their sensitive data and accelerate AI at scale via the Securiti DataAI Command Platform.

DataAI Security for Retail

Transform Hidden DataAI Risks Into Your
Source of Competitive Advantage

When risks outpace Data Security & Governance, how do you leverage the power of AI without losing control?

The solution is not focusing on AI models, Agents, and legacy security tools.

The solution begins with contextual intelligence about your sensitive data that enables your business and fuels your AI at scale.

90%
Global Retail organisations are experimenting with GenAI from pilots to production. 
[1]
$300B+
In economic value unlocked for Retail, 1.9% margin increase across the industry.
[2]
92%
Retail Organizations have increased attack surface, showing breaches confronting retail data security.
[3]
>35%
Retail breaches expose stolen credentials, putting customer accounts, loyalty programs, and payment systems at risk.
[4]

Customer Stories

Fortune 100 Retailer

Ensuring Compliance with Multiple Regulations

50+

Controls Operationalized through Automation

National Retail Chain

Gaining Centralized Visibility into Sensitive Data

750TB+

Data Scanned Across Enterprise Systems

Global Retail Conglomerate

Protecting Company Reputation From Breaches

120M+

PII Records Protected in multicloud & On-Prem

Command Your Data. Control Your AI.

Driving Value with DataAI Security across the Retail Enterprise

Quick Navigation

Accelerate AI Adoption

Safely harness AI across merchandising, e-commerce, and operations teams

  • Discover sanctioned and shadow AI across SaaS, merchandising, e-commerce, and customer service systems.
  • Monitor PII, PAN/PCI, loyalty data, and order data as it flows across the organization.
  • Protect DataAI interactions through controls such as sensitive data masking, data access controls, and AI Guardrails.

A retailer builds a custom AI knowledge agent without leaking cardholder data or violating PCI DSS compliance, and gives the merchandising team visibility into sensitive data flows.

Accelerate AI Adoption

Prevent Data Exposure

Continuously find regulated retail data and stop leaks before they become breaches

  • Automatically discover and classify PII, PAN/PCI, loyalty data, and customer data across multicloud, data lakes, SaaS, and collaboration tools.
  • Detect public or risky exposures caused by misconfigurations, oversharing, shadow copies, stale links, and orphaned datasets; prioritize by sensitivity.
  • Auto-remediate with policy-driven fixes (revoke links, tighten ACLs, remove external shares, expire tokens).

An e-commerce retailer auto-detects PAN in a public folder; revokes access, tightens IAM, and logs PCI and CPRA evidence.

Prevent Data Exposure

Govern Data Access

Enforce least-privilege data access by correlating entitlements across retail data, identities, and risks

  • Investigate into e-commerce & ops teams, merchandisers, and AI models having access to sensitive data.
  • Proactively find access activity to flag overprovisioned users, groups, and machines, then right-size access.
  • Enforce policy-driven controls (dynamic masking, row-level filtering) aligned with PCI and CPRA via built-in actions.

A global retailer dynamically masks PII so store interns only see relevant data, reducing compliance risk and audit gaps.

Govern Data Access

Automate Compliance
Controls

Ensure continuous compliance controls, intelligently test, and proactively report

  • Understand compliance requirements via a centralized control library directly mapped to multiple retail frameworks like PCI DSS, GDPR, and more.
  • Streamline audits with automated compliance testing, and on-demand, audit-ready reporting tailored for boards, executives, and regulators.
  • Reduce compliance risk and boost operational efficiency by enforcing automated controls via built-in remediations across data, models, and AI usage.

A large retail company proves PCI and CPRA compliance readiness with continuous control testing, cutting effort from months to hours.

Automate Compliance Controls

Drive Data Minimization

Cut storage cost, reduce breach and compliance risks while maintaining AI efficacy.

  • Identify stale data, duplicates/near-duplicates, and shadow copies of sensitive retail data across multicloud, data lakes, SaaS, and collaboration tools.
  • Automate archival/deletion of data like stale or duplicate PCI/PAN, PII, loyalty files, and payment data.
  • Improve AI efficacy by reducing irrelevant and outdated product, inventory, and customer interaction datasets.

A retailer identifies PAN near-duplicates post-migration; automatically archives data to cold storage, shrinking PCI scope.

Drive Data Minimization

Enable Safe Use of Data and AI
across Retail Enterprise

Securiti Ranks #1 in DSPM

Gartner Peer Insights

Customers’ Choice For DSPM

Customers’ Choice For DSPM

GigaOm Radar

Securiti Tops DSPM Ratings Again

Securiti Tops DSPM Ratings Again
Frost & Sullivan Names Securiti the Most Innovative DSPM Leader
Frost & Sullivan Names Securiti the
Most Innovative DSPM Leader
Learn More
Gartner Names Securiti a Cool Vendor in Data Security
Gartner Names Securiti a
Cool Vendor in Data Security
Learn More
GigaOM Leader in Data Access Governance
GigaOM Leader in
Data Access Governance
Learn More
Forrester Wave Leader in Privacy Management
Forrester Wave Leader
in Privacy Management
Learn More
Most Innovative Award' by RSA
'Most Innovative
Award'
by RSA
Learn More

Command Your Data AI Everywhere

With 1000s of pre-built integrations across hybrid multicloud and SaaS

Ready to see your DataAI Command Platform?

See a demo
Videos
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Spotlight Talks

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AI Agents Unleashed? The Future of Identity & Data Access Security
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Spotlight 00:00
IDC Research: Why Data, AI, Identity and Access Security Must Come Together
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Spotlight 59:11
Data Controls for AI: Findings from the 2026 GigaOm DSPM Research
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Spotlight 1:02:06
Consent by proxy: When AI agents start deciding for us
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Spotlight 1:00:41
Future-Proofing for the Privacy Professional
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Spotlight 50:52
From Data to Deployment: Safeguarding Enterprise AI with Security and Governance
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Spotlight 11:29
Not Hype — Dye & Durham’s Analytics Head Shows What AI at Work Really Looks Like
Not Hype — Dye & Durham’s Analytics Head Shows What AI at Work Really Looks Like
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Spotlight 11:18
Rewiring Real Estate Finance — How Walker & Dunlop Is Giving Its $135B Portfolio a Data-First Refresh
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Choosing the Right DSPM: An Industry Analyst’s Perspective
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Spotlight 13:38
Accelerating Miracles — How Sanofi is Embedding AI to Significantly Reduce Drug Development Timelines
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