Personalization vs. Privacy: Data Privacy Challenges in Retail

In an era marked by rapid digital transformation, customer awareness is at an all-time high. Gone are the days when customer expectations were low and little to no knowledge about privacy rights existed. Today, customers have growing expectations for transparency in data processing practices, privacy and security of personal and sensitive data, and ethical data handling practices.

Consequently, data management practices have had to advance across the retail industry. In addition to its own retail laws, the industry is now subject to major data privacy regulations, including the EU’s GDPR, China's PIPL, Australia's Privacy Act, Canada's PIPEDA, and Brazil's LGPD. Therefore, businesses must exercise caution when attempting to meet the specific standards of each jurisdiction.

This whitepaper examines the complex data privacy issues in settings most relevant to the retail industry. Download the whitepaper to learn more about how retailers can ensure compliance with current privacy laws and guidelines, take proactive steps to make compliance easier, and—perhaps most importantly—what trends they need to watch out for and start planning for.