Securiti leads GigaOm's DSPM Vendor Evaluation with top ratings across technical capabilities & business value.

View

Why Data Context Matters : Enabling Safe Use of Data+AI

Author

Nikhil Girdhar

Senior Director for Data Security products at Securiti.

Listen to the content

This post is also available in: Brazilian Portuguese

Understanding the Bigger Picture

Imagine you're presented with three seemingly unrelated pieces of information:

  1. A customer database contains credit card information.
  2. The data science team operates out of Singapore.
  3. Developers have been tasked with experimenting with generative AI.

Individually, these facts don't mean much. But what if you discovered that the customer database, which includes credit card information, isn’t encrypted? Moreover, this database contains data of EU residents, which is accessible by the data science team in Singapore. To complicate matters, this same team is using this sensitive data in a generative AI application to derive inferences. Learn more about the specific challenges posed by unstructured data in GenAI.

Suddenly, these isolated pieces of information tell a very different story—one that raises significant concerns. You now realize that sensitive data is not only unprotected but is also being used in a way that violates cross-border data transfer laws and GDPR regulations. This is the power of data context—it transforms random facts into actionable insights that drive critical decisions to secure and ensure the privacy of your data.

Ready to protect your sensitive data with Contextual Data+AI Intelligence? Download our white paper or request a demo now to see how you can enable safe use of data+AI.

The Challenge of Finding Data Context

Gaining meaningful context around your data is no easy task. The information you need to make informed decisions about data security, privacy and compliance is often scattered across hundreds of different tools and locked in the minds of various team members. Integrating these tools and aligning these teams is a daunting challenge, but the lack of context can have catastrophic consequences for your organization.

The Need for Speed

In today’s fast-paced world, how quickly you respond to a data security incident can be crucial. Regulatory bodies, including the SEC, increasingly require companies to disclose material cybersecurity incidents. Determining whether an incident is 'material' involves gathering extensive information: Has sensitive data been exposed? How much data is exposed? Whose data is it? What laws have been violated? Is the scale of the data breach significant enough to cause material damage to the company, shareholders, or the affected individuals? For example, under the GDPR, personal data breaches must be reported within 72 hours of awareness.

Imagine the relief of knowing your data is protected and compliant with regulations—no matter where it’s stored or how it’s used. Download our white paper or request a demo now to discover how contextual data+AI intelligence can give you peace of mind.

Collecting and correlating all this information, especially when it’s dispersed across various tools and playbooks, can be time-consuming and impede your ability to respond effectively to a breach.

Solving Complex Data Problems

Identifying the presence of sensitive data is valuable, but it’s only the first step in solving real-world problems. Today’s organizations face challenges ranging from preventing cross-border data transfers to ensuring sensitive data isn’t misused in generative AI applications in violation of customer contracts, company policies and regulatory laws. Addressing these issues requires collecting and integrating insights from multiple sources—a task that’s far from straightforward.

The Problem of Siloed Data Teams

In most organizations, multiple stakeholders are responsible for data: data security, privacy, governance, and even data user teams, among others. Each team looks at data through its own lens, creating a fragmented view of the data landscape. Aligning these teams on a common source of truth is critical but rarely the reality. This lack of alignment can lead to inconsistent data handling practices, eroding customer trust and increasing the risk of data breaches.

The Power of Contextual Data+AI Intelligence: The Securiti Data Command Graph

Enter the Securiti Data Command Graph—a unique knowledge graph that provides full contextual intelligence about all your data and AI assets across hybrid, multi-cloud environments. Think of it as a "Google search" for your data and AI. It allows you to ask any question about your data+AI assets, correlating metadata from various perspectives, including data security, privacy, governance, compliance, and data users.

With this knowledge graph, you can derive granular insights down to the level of a file, table, or column, enabling you to solve complex data problems. For instance, in the scenario mentioned earlier, a single click into the AI model would reveal the different data sources, the types of sensitive data they contain, which users have access to that data, and what entitlements they have through the generative AI application. You can also view any security and privacy issues and the controls in place to ensure compliance—all in one comprehensive view.

Why Data Context Matters

Enable full contextual insights around Data+AI from every critical perspective using the multi-dimensional knowledge graph:

Why-Data-Context-Matters

With Data Command Graph, you can answer any question about your Data+AI assets and their multi-dimensional metadata relationships within seconds using natural language queries. It allows you to align cross-functional teams around a single source of truth for Data+AI, ensuring consistency and accuracy across your organization. Additionally, you can share this data and AI context seamlessly with third-party tools through a unified API.

Bringing It All Together

Understanding the context of your data and AI assets is no longer optional—it's essential for security, ensuring privacy, maintaining compliance, and, most importantly, unlocking the full potential of GenAI. Ready to take control? Download our latest white paper or request a demo now to discover the power of contextual data+AI intelligence.

Join Our Newsletter

Get all the latest information, law updates and more delivered to your inbox


Share

More Stories that May Interest You
Videos
View More
Mitigating OWASP Top 10 for LLM Applications 2025
Generative AI (GenAI) has transformed how enterprises operate, scale, and grow. There’s an AI application for every purpose, from increasing employee productivity to streamlining...
View More
Top 6 DSPM Use Cases
With the advent of Generative AI (GenAI), data has become more dynamic. New data is generated faster than ever, transmitted to various systems, applications,...
View More
Colorado Privacy Act (CPA)
What is the Colorado Privacy Act? The CPA is a comprehensive privacy law signed on July 7, 2021. It established new standards for personal...
View More
Securiti for Copilot in SaaS
Accelerate Copilot Adoption Securely & Confidently Organizations are eager to adopt Microsoft 365 Copilot for increased productivity and efficiency. However, security concerns like data...
View More
Top 10 Considerations for Safely Using Unstructured Data with GenAI
A staggering 90% of an organization's data is unstructured. This data is rapidly being used to fuel GenAI applications like chatbots and AI search....
View More
Gencore AI: Building Safe, Enterprise-grade AI Systems in Minutes
As enterprises adopt generative AI, data and AI teams face numerous hurdles: securely connecting unstructured and structured data sources, maintaining proper controls and governance,...
View More
Navigating CPRA: Key Insights for Businesses
What is CPRA? The California Privacy Rights Act (CPRA) is California's state legislation aimed at protecting residents' digital privacy. It became effective on January...
View More
Navigating the Shift: Transitioning to PCI DSS v4.0
What is PCI DSS? PCI DSS (Payment Card Industry Data Security Standard) is a set of security standards to ensure safe processing, storage, and...
View More
Securing Data+AI : Playbook for Trust, Risk, and Security Management (TRiSM)
AI's growing security risks have 48% of global CISOs alarmed. Join this keynote to learn about a practical playbook for enabling AI Trust, Risk,...
AWS Startup Showcase Cybersecurity Governance With Generative AI View More
AWS Startup Showcase Cybersecurity Governance With Generative AI
Balancing Innovation and Governance with Generative AI Generative AI has the potential to disrupt all aspects of business, with powerful new capabilities. However, with...

Spotlight Talks

Spotlight 11:29
Not Hype — Dye & Durham’s Analytics Head Shows What AI at Work Really Looks Like
Not Hype — Dye & Durham’s Analytics Head Shows What AI at Work Really Looks Like
Watch Now View
Spotlight 11:18
Rewiring Real Estate Finance — How Walker & Dunlop Is Giving Its $135B Portfolio a Data-First Refresh
Watch Now View
Spotlight 13:38
Accelerating Miracles — How Sanofi is Embedding AI to Significantly Reduce Drug Development Timelines
Sanofi Thumbnail
Watch Now View
Spotlight 10:35
There’s Been a Material Shift in the Data Center of Gravity
Watch Now View
Spotlight 14:21
AI Governance Is Much More than Technology Risk Mitigation
AI Governance Is Much More than Technology Risk Mitigation
Watch Now View
Spotlight 12:!3
You Can’t Build Pipelines, Warehouses, or AI Platforms Without Business Knowledge
Watch Now View
Spotlight 47:42
Cybersecurity – Where Leaders are Buying, Building, and Partnering
Rehan Jalil
Watch Now View
Spotlight 27:29
Building Safe AI with Databricks and Gencore
Rehan Jalil
Watch Now View
Spotlight 46:02
Building Safe Enterprise AI: A Practical Roadmap
Watch Now View
Spotlight 13:32
Ensuring Solid Governance Is Like Squeezing Jello
Watch Now View
Latest
Shrink The Blast Radius: Automate Data Minimization with DSPM View More
Shrink The Blast Radius
Recently, DaVita disclosed a ransomware incident that ultimately impacted about 2.7 million people, and it’s already booked $13.5M in related costs this quarter. Healthcare...
Why I Joined Securiti View More
Why I Joined Securiti
I’m beyond excited to join Securiti.ai as a sales leader at this pivotal moment in their journey. The decision was clear, driven by three...
View More
EU Publishes Template for Public Summaries of AI Training Content
The EU released the Explanatory Notice and Template for the Public Summary of Training Content for General-Purpose AI (GPAI) Models. Learn more.
Decoding Saudi Arabia’s Cybersecurity Risk Management Framework View More
Decoding Saudi Arabia’s Cybersecurity Risk Management Framework
Discover the Kingdom of Saudi Arabia’s National Framework for Cybersecurity Risk Management by the NCA. Learn how TLP, risk assessment and proactive strategies protect...
View More
The Rise of AI in Financial Institutions: Realignment of Risk & Reward
Learn how AI is transforming financial institutions by reshaping risk management, regulatory compliance, and growth opportunities. Learn how organizations can realign risk and reward...
Redefining Data Privacy Careers in the Age of AI View More
Redefining Data Privacy Careers in the Age of AI
Securiti's whitepaper provides a detailed overview of the impact AI is poised to have on data privacy jobs and what it means for professionals...
7 Data Minimization Best Practices View More
7 Data Minimization Best Practices: A DSPM Powered Guide
Discover 7 core data minimization best practices in this DSPM-powered infographic checklist. Learn how to cut storage waste, automate discovery, detection and remediation.
Navigating the Minnesota Consumer Data Privacy Act (MCDPA) View More
Navigating the Minnesota Consumer Data Privacy Act (MCDPA): Key Details
Download the infographic to learn about the Minnesota Consumer Data Privacy Act (MCDPA) applicability, obligations, key features, definitions, exemptions, and penalties.
The DSPM Architect’s Handbook View More
The DSPM Architect’s Handbook: Building an Enterprise-Ready Data+AI Security Program
Get certified in DSPM. Learn to architect a DSPM solution, operationalize data and AI security, apply enterprise best practices, and enable secure AI adoption...
Gencore AI and Amazon Bedrock View More
Building Enterprise-Grade AI with Gencore AI and Amazon Bedrock
Learn how to build secure enterprise AI copilots with Amazon Bedrock models, protect AI interactions with LLM Firewalls, and apply OWASP Top 10 LLM...
What's
New