Securiti leads GigaOm's DSPM Vendor Evaluation with top ratings across technical capabilities & business value.

View

Unleash the Power of Data with Access Controls

Listen to the content

This post is also available in: Brazilian Portuguese

As they say, “data is the new currency in the age of AI” - driving business value in many organizations, providing valuable insights and enabling innovation. Consequently, the sheer volume of data being amassed in various data systems, such as cloud data lakes and warehouses, is growing at a staggering rate. However, scattered throughout this data landscape is sensitive and personal information that must be carefully managed.

Most data security teams in organizations wrestle with the problem of making sure that this sensitive data is secure and protected, while being asked by other executives to use that same data to drive innovation and business insight. It would be much simpler to keep the data safe by locking it down,  but that inhibits business opportunities and revenue through strategic use of that data. Yet if the data is too accessible, it leaves organizations open to sensitive data exposure, ransomware attacks, and regulatory censure. Putting the right controls in place to protect your data enables organizations to drive maximum value while limiting risk.

A key component to achieving this balance is having a complete understanding of what sensitive data exists, where it is located, who has access, and how to build guardrails to enforce data protection and regulatory compliance.

360 Degree View of Sensitive Data Access

One of the key challenges organizations face is the lack of visibility into the sensitive data contained within their vast number of systems and repositories and who can access that sensitive data. Organizations may have hundreds of data systems where identity access is managed, leading to millions of permutations and combinations of access scenarios. To effectively leverage access management tools, there is a need to understand the underlying sensitive data that a role or user has access to as well as the policies that control those permissions.

Sensitive data intelligence paired with identity access management enables organizations to get a true 360-degree view of user and role access to sensitive data, including:

  • What systems contain sensitive data
  • What sensitive data exists within these systems
  • What users and roles have access to this sensitive data
  • Where geographically the data is located
  • What regulations apply to this data

Organizations need a solution that can provide automated insight into user and role access to data systems paired with sensitive data intelligence for those systems. This holistic view enables companies to create an accurate mapping of who has access to what sensitive data and provide best practice recommendations to strengthen security posture and adhere to compliance requirements.

Enabling Automated, Secure Data Sharing

Many companies are striving for digital transformation, Generative AI and cloud modernization within their organization to enable maximum use of data within their enterprises.  One of the key initiatives, as part of digital transformation, is enabling data sharing both internally and externally with business partners to increase revenue, business insight, and business value. Gartner highlights that “Data and analytics leaders who share data externally generate three times more measurable economic benefit than those who do not.” 

Data sharing unlocks access to new types and volumes of information, pushing the boundaries of what AI can generate. For example, sharing specialized data across sectors, like medical data for drug discovery or environmental data for climate research, fuels breakthroughs that wouldn't be possible from siloed information, expanding the applications and societal impact of generative AI.

Though sharing data internally and externally can have huge benefits, privacy regulations and the risk of breach make cybersecurity leaders extremely hesitant to share data that may include sensitive information. For example, if a user has not provided consent for their data to be used by a third party, companies must ensure that the user’s personal information is obfuscated. A key way to share data while protecting sensitive information is through data masking. This enables organizations to change the values of sensitive data while using the same format. The goal is to create a version of data that the user can still get business value from while ensuring no risk of exposing personal or sensitive information contained within.

Sounds great, doesn’t it?

However, often the task of masking sensitive data is an arduous, manual process. Most companies are faced with the difficult and time-consuming tasks of identifying specific sensitive data that should be masked,  then applying masking at scale to specific columns,  across hundreds of thousands of tables. In today’s rapidly changing, multi-cloud environments, this process is not practical.

Organizations should look for a solution that automates data masking by:

  1. Automatically identify sensitive data within the enterprise.
  2. Automatically tag sensitive data with metadata that indicates its type of sensitivity (i.e., SSN, DOB, PHI, etc.).
  3. Create policies that automatically mask sensitive data across broad data sets and repositories, integrating with native system capabilities as appropriate.
  4. Dynamically mask data for specific users or roles, based on tags and labels on sensitive data.

Enable Safe Use of Your Data with Securiti Data Command Center

Discover & classify sensitive data across hybrid multi-cloud and SaaS applications. Leverage sensitive data insights to set up access controls and implement a least privilege access model with DSPM. Mask sensitive data for secure data sharing.

Learn More

Put Access Guardrails Around Sensitive Data

Most organizations have limited ability to control access to sensitive data, especially with today's rapidly evolving cloud environments. While identity access management systems help control access to various data systems, they do not have visibility into what sensitive data is inside these systems. In addition, controlling access to data is an extremely difficult, time-consuming and error-prone process. This makes it challenging for organizations that increasingly have to deal with various regulations that govern what types of data can be accessed from what geographies by what types of users. Often organizations find that they have inadvertently allowed access too broadly.

So how do organizations strike the balance of protecting its most sensitive data while also not inhibiting the innovative use of it?  To effectively control access to an organization’s data, it must have policies in place that surgically restrict user access to sensitive content to align with various regulations and requirements while continuing to enable broad access as appropriate to enable productivity. With this approach, organizations can effectively put in place guardrails around sensitive data without impeding on its ability to drive revenue and business innovation.

How Can Securiti Help?

Securiti’s Data Access Governance solution provides a holistic solution to help organizations manage access to sensitive data. This includes:

  • Establishing sensitive data intelligence across your data landscape
  • Gaining granular insights into which users and roles have access to sensitive data
  • Discovering the geographic location of data and the appropriate regulations that apply
  • Dynamically masking sensitive data based on a wide range of criteria
  • Enforcing policies to selectively restrict access to sensitive data

Securiti allows you to unleash the full potential of data by implementing precise surgical controls, ensuring responsible data management at all times. Discover how the Securiti Data Command Center enables the safe use of data and AI by providing unified data intelligence, controls and orchestration across hybrid multi-cloud environments.

Join Our Newsletter

Get all the latest information, law updates and more delivered to your inbox


Share


More Stories that May Interest You

Videos

View More

Mitigating OWASP Top 10 for LLM Applications 2025

Generative AI (GenAI) has transformed how enterprises operate, scale, and grow. There’s an AI application for every purpose, from increasing employee productivity to streamlining...

View More

DSPM vs. CSPM – What’s the Difference?

While the cloud has offered the world immense growth opportunities, it has also introduced unprecedented challenges and risks. Solutions like Cloud Security Posture Management...

View More

Top 6 DSPM Use Cases

With the advent of Generative AI (GenAI), data has become more dynamic. New data is generated faster than ever, transmitted to various systems, applications,...

View More

Colorado Privacy Act (CPA)

What is the Colorado Privacy Act? The CPA is a comprehensive privacy law signed on July 7, 2021. It established new standards for personal...

View More

Securiti for Copilot in SaaS

Accelerate Copilot Adoption Securely & Confidently Organizations are eager to adopt Microsoft 365 Copilot for increased productivity and efficiency. However, security concerns like data...

View More

Top 10 Considerations for Safely Using Unstructured Data with GenAI

A staggering 90% of an organization's data is unstructured. This data is rapidly being used to fuel GenAI applications like chatbots and AI search....

View More

Gencore AI: Building Safe, Enterprise-grade AI Systems in Minutes

As enterprises adopt generative AI, data and AI teams face numerous hurdles: securely connecting unstructured and structured data sources, maintaining proper controls and governance,...

View More

Navigating CPRA: Key Insights for Businesses

What is CPRA? The California Privacy Rights Act (CPRA) is California's state legislation aimed at protecting residents' digital privacy. It became effective on January...

View More

Navigating the Shift: Transitioning to PCI DSS v4.0

What is PCI DSS? PCI DSS (Payment Card Industry Data Security Standard) is a set of security standards to ensure safe processing, storage, and...

View More

Securing Data+AI : Playbook for Trust, Risk, and Security Management (TRiSM)

AI's growing security risks have 48% of global CISOs alarmed. Join this keynote to learn about a practical playbook for enabling AI Trust, Risk,...

Spotlight Talks

Spotlight 11:29

Not Hype — Dye & Durham’s Analytics Head Shows What AI at Work Really Looks Like

Not Hype — Dye & Durham’s Analytics Head Shows What AI at Work Really Looks Like
Watch Now View
Spotlight 11:18

Rewiring Real Estate Finance — How Walker & Dunlop Is Giving Its $135B Portfolio a Data-First Refresh

Watch Now View
Spotlight 13:38

Accelerating Miracles — How Sanofi is Embedding AI to Significantly Reduce Drug Development Timelines

Sanofi Thumbnail
Watch Now View
Spotlight 10:35

There’s Been a Material Shift in the Data Center of Gravity

Watch Now View
Spotlight 14:21

AI Governance Is Much More than Technology Risk Mitigation

AI Governance Is Much More than Technology Risk Mitigation
Watch Now View
Spotlight 12:!3

You Can’t Build Pipelines, Warehouses, or AI Platforms Without Business Knowledge

Watch Now View
Spotlight 47:42

Cybersecurity – Where Leaders are Buying, Building, and Partnering

Rehan Jalil
Watch Now View
Spotlight 27:29

Building Safe AI with Databricks and Gencore

Rehan Jalil
Watch Now View
Spotlight 46:02

Building Safe Enterprise AI: A Practical Roadmap

Watch Now View
Spotlight 13:32

Ensuring Solid Governance Is Like Squeezing Jello

Watch Now View

Latest

View More

Databricks AI Summit (DAIS) 2025 Wrap Up

5 New Developments in Databricks and How Securiti Customers Benefit Concerns over the risk of leaking sensitive data are currently the number one blocker...

Inside Echoleak View More

Inside Echoleak

How Indirect Prompt Injections Exploit the AI Layer and How to Secure Your Data What is Echoleak? Echoleak (CVE-2025-32711) is a vulnerability discovered in...

What is SSPM? (SaaS Security Posture Management) View More

What is SSPM? (SaaS Security Posture Management)

This blog covers all the important details related to SSPM, including why it matters, how it works, and how organizations can choose the best...

View More

“Scraping Almost Always Illegal”, Netherlands DPA Declares

Explore the Dutch Data Protection Authority's guidelines on web scraping, its legal complexities, privacy risks, and other relevant details important to your organization.

Beyond DLP: Guide to Modern Data Protection with DSPM View More

Beyond DLP: Guide to Modern Data Protection with DSPM

Learn why traditional data security tools fall short in the cloud and AI era. Learn how DSPM helps secure sensitive data and ensure compliance.

Mastering Cookie Consent: Global Compliance & Customer Trust View More

Mastering Cookie Consent: Global Compliance & Customer Trust

Discover how to master cookie consent with strategies for global compliance and building customer trust while aligning with key data privacy regulations.

ROI of Data Minimization: Save Millions in Cost, Risk & AI With DSPM View More

ROI of Data Minimization: Save Millions in Cost, Risk & AI With DSPM

ROT data is a costly liability. Discover how DSPM-powered data minimization reduces risk and how Securiti’s two-phase framework helps.

From AI Risk to AI Readiness: Why Enterprises Need DSPM Now View More

From AI Risk to AI Readiness: Why Enterprises Need DSPM Now

Discover why shifting focus from AI risk to AI readiness is critical for enterprises. Learn how Data Security Posture Management (DSPM) empowers organizations to...

Gencore AI and Amazon Bedrock View More

Building Enterprise-Grade AI with Gencore AI and Amazon Bedrock

Learn how to build secure enterprise AI copilots with Amazon Bedrock models, protect AI interactions with LLM Firewalls, and apply OWASP Top 10 LLM...

DSPM Vendor Due Diligence View More

DSPM Vendor Due Diligence

DSPM’s Buyer Guide ebook is designed to help CISOs and their teams ask the right questions and consider the right capabilities when looking for...

What's
New