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A Guide to Understanding the TCPA Consent Requirements

In this guide, you will:

  • Gain insight into the Telephone Consumer Protection Act (TCPA) and what it means for telemarketing businesses.
  • The role of an Automatic Telephone Dialing Systems (ATDS) and FCC’s governance.
  • Critical and multiple types of consent requirements of the TCPA.
  • How a universal consent and preference management tool ensures that consent requirements are met across the organization.


Companies worldwide are increasingly resorting to automated solutions to communicate with their customers and prospects. With telemarketing budgets skyrocketing, texting and outbound calls have become the most prevalent ways to communicate with customers.

The United States acknowledges the annoyance encountered by consumers when telemarketing personnel aggressively reach out to customers making unwanted calls and texts. Consequently, the Telephone Consumer Protection Act (TCPA), enacted in 1991, safeguards customers from unwanted telemarketing calls and honors their consent rights.

TCPA Consent Requirements

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Our Readers Frequently Ask:

Consent does not have a time restriction or an expiration date. On the other hand, consent is related to the person who is being called, not to the phone number. As a result, if a phone number is reassigned to a new owner, whatever consent you may have given for that phone number is no longer valid. Consumers can also withdraw their approval at any moment and in any way.

The Telephone Consumer Protection Act (TCPA) is a federal law that prevents telemarketers and others from making specific automated calls, texts, or faxes. The Federal Communications Commission ("FCC") issues regulations to carry out the legislation.

A TCPA violation occurs when a company texts customers without their permission (unsolicited). All communication between the firm and the customer must occur only after the customer has given his or her written authorization.

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