When will the EU AI Act come into effect?

The AI Act will become fully applicable in 2026 (except for a few provisions) with a phased enforcement timeline that began on August 1, 2024. Various provisions came into effect after their effective date. Provisions on prohibited AI practices came into effect in February 2025, with various other obligations and chapters coming into effect gradually in 2025, 2026, and 2027.

Which AI systems are considered high-risk?

High-risk AI systems include any AI systems that pose significant impacts on health, safety, or fundamental rights. These include AI used in critical infrastructure, medical devices, law enforcement, recruitment, education, and financial services. Any providers or deployers of such systems must adhere to the requirements related to risk management, data governance, transparency, and human oversight.

How will the EU AI Act be enforced?

The newly created European AI Office will oversee the enforcement of the AI Act. This office will work with the various supervisory authorities in the EU member states and coordinate efforts related to compliance, audits, investigation of violations, and future recommendations.

What penalties exist for non-compliance?

Non-compliance with the AI Act can result in fines of up to €35 million or 7% of a company's annual turnover, whichever is higher. The penalties are tiered based on the severity of the violation. Violations of prohibited AI practices carry the highest penalties, while non-compliance with other obligations (such as those for high-risk systems) can result in fines up to €15 million or 3% of global turnover. Providing incorrect information to authorities carries the lowest penalties, up to €7.5 million or 1% of global turnover.

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Amplitude is a mobile and web-based real-time data analytics solution that provides insights into user behavior with regard to the product experience. The solution uses machine learning and advanced data science techniques to track user behavior. Amplitude offers a wide range of user analytics tools, including but not limited to A/B testing, funnel analysis, behavior analysis, etc.

Securiti and Amplitude

Securiti has partnered with Amplitude, allowing its users to leverage our DataControls Cloud based on a Unified Data Controls framework. With sensitive data intelligence, DataControls Cloud discovers and classifies Amplitude’s PII objects across the data environment and maps the data to its owner while considering the applicable regulatory context. Via a single DataAI Command Platform, privacy teams can use the PII insights to meet Data Subject Requests (DSRs), including data subject rights to access, erasure, or export. Streamline your data security, privacy, governance, and compliance functions with Securiti DataControls Cloud.

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Securiti integrates with Azure Files, allowing businesses to discover and classify shared files to place appropriate security and compliance controls in their environment.

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Secure Data+AI anywhere

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Secure sensitive data everywhere from hybrid multicloud to SaaS

View

Agent Commander
Detect AI risk. Protect AI systems. Undo AI mistakes.

View

Security for AI Agents and Copilots
Ensure robust data security controls to accelerate Agentic AI adoption across the enterprise.

View

Data Minimization
Automate Data Minimization: Reduce Cost, Risk & Accelerate Trusted AI at scale

View

Data Discovery & Classification
Discover shadow and cloud-native assets and accurately classify data

View

Compliance Management
Assess & improve compliance with security best practices frameworks

View

Breach Impact Analysis
Analyze breach impact & automate notifications to affected individuals

View

Data Flow Governance
Understand data lineage and secure real-time streaming data

View

Data Access Intelligence & Governance
Monitor user access to data and enforce least privilege controls

View
Build safe enterprise AI systems

Safe Enterprise AI Copilots
Implement rule-aware AI copilots across your organization’s data anywhere

View

Data Vectorization and Ingestion
Extract info from complex Unstructured Files, convert it into AI-ready formats, and sync to vector databases

View

Data Curation and Sanitization for AI
Transform raw, unstructured files into data ready for model training and tuning

View

Context-aware LLM Firewalls
Protect AI interactions with intelligent retrieval, response, and prompt firewalls

View

Unstructured Data Governance
Manage and govern unstructured data to enable its safe use with generative AI

View
Govern data for safe innovation

Data Discovery & Classification
Discover shadow and cloud-native assets and accurately classify data

View

Unstructured Data Governance
Manage unstructured data to enable safe use with generative AI

View

Data Access Governance
Monitor sensitive data access and prevent unauthorized use

View

AI Governance
Establish controls for safe adoption of AI technologies including GenAI

View

Data Catalog
Enable users to easily find, understand, trust and access the data they need

View

Data Lineage
Automatically track changes and transformations of data throughout its lifecycle

View

Data Quality
Conduct data quality checks and validation across various data types

View
Automate data privacy operations

Data Mapping Automation
Manage your entire data mapping lifecycle and automate RoPA reports

View

AI Governance
Comply with emerging AI regulations and ensure safe use of AI

View

Data Subject Request Automation
Automate entire DSR lifecycle from consumer request intake to secure report delivery

View

Assessment Automation
Automate your entire assessment lifecycle and demonstrate compliance

View

Compliance Management
Use automation to audit and improve compliance with global regulations and industry standards

View

Consent Management
Manage your first-party and third-party consent lifecycle from scanning to reporting

View

Mobile App Consent Management
Seamlessly track and manage user consent with your mobile app, get compliant with all major global regulations.

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Breach Management
Automate your incident management and optimize notifications to users & regulatory bodies

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