IDC Names Securiti a Worldwide Leader in Data Privacy

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Email Marketing Requirements under GDPR and e-Privacy Directive

Customers are never short of choices. While that might be good for the market in the grander scheme of things, it makes things extra...

Email Marketing Legal Requirements: A Comprehensive Guide for Businesses View More

Email Marketing Legal Requirements: A Comprehensive Guide for Businesses

The first instance of email marketing dates back to 1978, driving $13 million in sales and demonstrating its sheer impact and industry value. Since...

Direct Marketing Requirements under Australian Law View More

Direct Marketing Requirements under Australian Law

Three primary laws in Australia govern direct marketing, i.e., Privacy Act 1988, the Spam Act 2003, and the Do Not Call Register Act ('DNCR...

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UK Guide on Direct Marketing via Email

The Privacy and Electronic Communications Regulations (PECR) deal with users’ specific privacy rights in relation to electronic communications, alongside the Data Protection Act and...

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A Step by Step Guide for Marketers to be GDPR Compliant

According to the GDPR, consent is one of the six legal bases for processing personal data. If consent is leveraged as a lawful basis,...

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The Impact of CCPA on Marketing: 2024 Survival Guide

We have stepped into an era where everything is digital. From the clothes that we buy to the image we put up of ourselves,...

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