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According to the GDPR, consent is one of the six legal bases for processing personal data. If consent is leveraged as a lawful basis, organizations must obtain consent from their consumers before storing, collecting or processing their data.
In this article we will be looking at the requirements of consent under the GDPR, all the necessary obligations tied to your cookie banner and policy, and how Securiti can help your organization comply with the consent requirements using robotic automation and AI.
Under the GDPR, consent needs to be:
Consumers also have the right to withdraw their consent at any time without any detriment. In addition, it must be as easy to withdraw the consent as it was to have provided the consent. It is important to note that consent withdrawal should not affect the lawfulness of data processing. Once an individual opts out of direct marketing, the organization must not send them any further marketing communications nor invite them to opt back into marketing.
A GDPR compliant consent banner must include the following:
With the world moving towards automation, organizations need a solution that can help them simplify their processes and unlock a pathway to swift and efficient compliance. Securiti is the leader in robotic automation and works towards helping businesses achieve compliance.
Securiti’s Universal Consent Management offers the following capabilities:
Securiti’s cookie consent solution offers the following capabilities:
To simplify this process even further, Securiti offers its customers a Cookie Consent WordPress plugin for rapid deployment. It offers publishers and web developers a fast and easy way to meet global consent compliance. Avoid tackling this on your own or spending a fortune on legal fees, and let Securiti alleviate the burden of legal compliance and your worries.
Download our easy-to-use Cookie Consent WordPress plugin today, and generate a Cookie Banner, Notice & Policy in a few minutes. This plugin will help you meet compliance with GDPR, CCPA, PIPEDA and e-Privacy Directive.
To learn more about how Securiti can help, request a demo.
The GDPR (General Data Protection Regulation) for marketers entails compliance with data protection rules when collecting and using personal data for marketing purposes. It places requirements on obtaining lawful consent, providing clear privacy notices, and respecting data subject rights.
The GDPR impacts marketing by requiring marketers to obtain explicit consent for data processing, provide clear privacy policies, offer opt-out mechanisms, and ensure the security of personal data used in marketing campaigns.
Yes, GDPR applies to direct marketing. Marketers must obtain valid consent, provide opt-out options, and respect data subject rights when conducting direct marketing activities.
GDPR covers various forms of marketing, including email marketing, telemarketing, online behavioral advertising, and direct mail, among others.
At Securiti, our mission is to enable enterprises to safely harness the incredible power of data and the cloud by controlling the complex security, privacy and compliance risks.
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