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Securiti has been working closely with IAB EU to align our solution with their TCF v2.0 framework, and we’re proud to announce that Securiti’s Consent Management Platform is officially TCF v2.0 approved by the IAB.
IAB EU TCF v2.0 is a framework to support ePrivacy Directive and GDPR by providing transparency and consent in a publisher’s digital marketing environment. It gives publishers the ability to work with their vendors in compliance with GDPR. In addition, publishers are able to offer their consumers the ability to provide or withdraw consent regarding the processing of data from these vendors. Lastly, the vendors are able to rely on the TCF v2.0 in order to determine and honor the consent preference of these consumers.
IAB EU TCF v2.0 is seamlessly integrated with Securiti’s Cookie Consent solution. Publishers can easily enable support for the TCF v2.0 framework to start collecting consent across the digital advertising ecosystem in compliance with TCF v2.0, the GDPR, ePrivacy Directive and more in just a few easy steps!
Publishers can configure the IAB TCF list of registered vendors and updated definitions of Purposes, Special Purposes, Features, and Special Features on their preference center specific to their site. Under TCF v2.0, consumers can provide their consent preference or exercise their GDPR “right to object” to personal data being processed on the basis of legitimate interest. Securiti generates a consent string under the framework that provides action signals to vendors to honor the user’s consent.
From August 15, 2020 onward, publishers who are looking to participate in the IAB EU Framework must deploy a TCF v2.0 solution. Securiti is here to help you every step of the way.
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