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Published on April 15, 2022 AUTHOR - Privacy Research Team
Securiti’s CPRA assessment evaluates your readiness for CPRA and reviews how compliant your current practices are. This assessment highlights any deficiencies in your practices & aid in your CPRA compliance efforts.
The CPRA defines consent similar to the GDPR:
This definition indicates that the CPRA highlights the need for specific, informed, freely given, and unambiguous consent and it requires businesses to incorporate improved consent standards on their websites and mobile applications. However, consent is required only under certain circumstances. This article explores the right to opt-out under the CPRA and the circumstances where consent is required.
Consumers have the right to opt-out of sale or sharing personal information including opting out in the context of cross-context behavioral advertising and the right to limit the use or disclosure of sensitive personal information. Sharing refers to sharing, renting, releasing, disclosing, disseminating, making available, transferring, or communicating (orally, in writing, by electronic or other means) the consumer's personal information to a third party for cross-context behavioral advertising purposes.
To ensure compliance, businesses are required to do the following:
The cookie consent banner under the CPRA can be represented in 12 months. This means businesses must wait for at least 12 months before requesting the consumer to authorize the sale or sharing of personal information and disclose sensitive personal information.
Although the CPRA does not require opt-in consent from consumers, businesses must not load any non-essential cookies without notifying consumers via cookie banner providing them an option to opt-out and letting them acknowledge the banner/notification.
In addition to the above, consumers have the right to opt-out relating to the use of their personal information in automated decision-making including consumer profiling. The CPRA defines profiling as “any form of automated processing of personal information … to evaluate certain personal aspects relating to a natural person, and in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movement”.
The CPRA clearly explains what constitutes consent and what doesn't constitute consent. As mentioned earlier, consent means any freely given, specific, informed, and unambiguous indication of a consumer's wishes.
Under the CPRA, specific actions cannot be considered as consent, such as:
The CPRA defines a dark pattern as a user interface designed or manipulated with the substantial effect of subverting or impairing user autonomy, decision-making, or choice. This means where opt-in consent is required, the use of dark patterns such as pre-ticked checkboxes, cookie walls, and passive agreements are all strictly prohibited.
The CPRA is an improvement of the existing CCPA. With several additions made to the CPRA, such as introducing the definition of consent and sensitive personal information, consent for minors, and multiple other obligations for businesses, the CPRA takes the privacy of Californians to another level. Learn more about CPRA vs. CCPA.
Securiti ensures CPRA compliance with a modern PrivacyOps platform powered by AI Automation. The world-class tools support enterprises in their journey toward compliance with the CPRA through automation, enhanced data visibility, and identity linking. Get in touch to learn more.
Securiti's Cookie Consent Banner Solution enables companies to build cookie consent banners in accordance with the applicable legal requirements when collecting personal data for non-essential purposes on digital properties.
At Securiti, our mission is to enable enterprises to safely harness the incredible power of data and the cloud by controlling the complex security, privacy and compliance risks.
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