Veeam Completes Acquisition of Securiti AI to Create the Industry’s First Trusted Data Platform for Accelerating Safe AI at Scale

View

Mitigating the Risks of Sensitive Data Sprawl Within Streaming Environments

Listen to the content

This post is also available in: Arabic

In today's data-driven business landscape, data is the most valuable asset for organizations. However, with data moving across multiple systems, platforms, and locations, data sprawl has become an ever-growing concern for businesses.

The uncontrolled expansion of data makes it increasingly challenging to manage and secure data, especially in cloud and multicloud environments. While streaming services like Apache Kafka, Amazon Kinesis, or Google Pub/Sub provide exponential value to organizations by increasing the ability to share data with a variety of business lines, the risk of sending sensitive data downstream without proper identification leaves organizations vulnerable to data breaches and regulatory fines.

In this blog post, we will delve into the challenges of sensitive data sprawl within streaming environments and discuss how organizations can take steps to confidently control and secure their data in transit.

Data sprawl is the uncontrolled expansion of data across multiple systems, platforms, and locations. As more data is created and shared, it becomes increasingly difficult for businesses to track, manage, and secure their data. According to IDC, the Global Datasphere is expected to reach 175 zettabytes by 2025, highlighting the scale of the problem.   (https://www.datanami.com/2018/11/27/global-datasphere-to-hit-175-zettabytes-by-2025-idc-says/)

In traditional on-premises environments,  controlling the movement of data between systems, and who was consuming data, was much easier. A limited number of source systems pushed data to data warehouses or data marts, mainly using replication or ETL tools.

Now in the vastness of cloud and multicloud environments, the paradigm has changed. The proliferation of easy-to-pin-up data platforms has led to the generation of more data than ever, with data moving across various systems and locations, contributing to the growing problem of sensitive data sprawl. While it's now easier to set up environments, managing how data moves and is shared has become exponentially more difficult, shifting the burden from infrastructure management to data management.

Streaming services like Apache Kafka, Amazon Kenisis, or Google Pub/Sub are valuable tools that allow organizations to efficiently share data between multiple systems in cloud environments. However, these services can exacerbate the problem of sensitive data sprawl. The streaming buses act as highways for moving data traffic between various cloud-based systems, making it easy for sensitive data to be distributed to multiple systems automatically, significantly expanding the organization’s sensitive data footprint.

The problem is compounded in cloud streaming environments because consumers and systems that subscribe to a topic have access to all data within that topic. This means that whenever data is published on that topic, subscribers can import it into their own systems or republish it. If a stream contains sensitive data, that data will be compromised further if a subscriber exposes it or sends it downstream.

The first step to addressing sensitive data sprawl is to understand and manage sensitive data before it is proliferated to downstream systems. Organizations must identify which data in the streaming environment is sensitive. A solution should be used that can rapidly scan and identify sensitive data, classify and tag it. This is critical because gaining insight into where sensitive data resides, how much of it exists, and where or how systems and users are consuming it, is vital in helping to control the widespread impact of sensitive data sprawl.

Once organizations have an understanding of how sensitive data is moving, they can limit how much and what types of data are published downstream. They can also implement policies, like data masking or limiting access to certain data sets, to prevent sensitive data from being inadvertently exposed. For example, they can use data masking to hide sensitive data, limit access to certain data sets,

Data sprawl is a growing concern for businesses, and it’s essential to take steps to control and secure data. With the right tools, policies, and approaches, organizations can gain insight into their data, identify sensitive data, and protect it from exposure. As the volume and complexity of data continue to grow, data-centric security will become increasingly important in helping businesses stay ahead of the curve and protect their most valuable asset – their data.

Securiti’s Data Flow Intelligence and Governance provides a solution that enables organizations to protect this most valuable data asset. Leveraging AI and machine learning, the solution automatically identifies and tags sensitive data in streaming topics, allowing organizations to gain insight into what sensitive data exists within their streaming environment.

Protect Data Flows In Streaming Environments with Securiti Data Command Center

Leverage DSPM to understand the flow of sensitive data through real-time streaming pipelines. Mask sensitive data elements at a topic level to implement data access controls.

Learn More

Analyze this article with AI

Prompts open in third-party AI tools.
Join Our Newsletter

Get all the latest information, law updates and more delivered to your inbox


Share

More Stories that May Interest You
Videos
View More
Mitigating OWASP Top 10 for LLM Applications 2025
Generative AI (GenAI) has transformed how enterprises operate, scale, and grow. There’s an AI application for every purpose, from increasing employee productivity to streamlining...
View More
Top 6 DSPM Use Cases
With the advent of Generative AI (GenAI), data has become more dynamic. New data is generated faster than ever, transmitted to various systems, applications,...
View More
Colorado Privacy Act (CPA)
What is the Colorado Privacy Act? The CPA is a comprehensive privacy law signed on July 7, 2021. It established new standards for personal...
View More
Securiti for Copilot in SaaS
Accelerate Copilot Adoption Securely & Confidently Organizations are eager to adopt Microsoft 365 Copilot for increased productivity and efficiency. However, security concerns like data...
View More
Top 10 Considerations for Safely Using Unstructured Data with GenAI
A staggering 90% of an organization's data is unstructured. This data is rapidly being used to fuel GenAI applications like chatbots and AI search....
View More
Gencore AI: Building Safe, Enterprise-grade AI Systems in Minutes
As enterprises adopt generative AI, data and AI teams face numerous hurdles: securely connecting unstructured and structured data sources, maintaining proper controls and governance,...
View More
Navigating CPRA: Key Insights for Businesses
What is CPRA? The California Privacy Rights Act (CPRA) is California's state legislation aimed at protecting residents' digital privacy. It became effective on January...
View More
Navigating the Shift: Transitioning to PCI DSS v4.0
What is PCI DSS? PCI DSS (Payment Card Industry Data Security Standard) is a set of security standards to ensure safe processing, storage, and...
View More
Securing Data+AI : Playbook for Trust, Risk, and Security Management (TRiSM)
AI's growing security risks have 48% of global CISOs alarmed. Join this keynote to learn about a practical playbook for enabling AI Trust, Risk,...
AWS Startup Showcase Cybersecurity Governance With Generative AI View More
AWS Startup Showcase Cybersecurity Governance With Generative AI
Balancing Innovation and Governance with Generative AI Generative AI has the potential to disrupt all aspects of business, with powerful new capabilities. However, with...

Spotlight Talks

Spotlight 50:52
From Data to Deployment: Safeguarding Enterprise AI with Security and Governance
Watch Now View
Spotlight 11:29
Not Hype — Dye & Durham’s Analytics Head Shows What AI at Work Really Looks Like
Not Hype — Dye & Durham’s Analytics Head Shows What AI at Work Really Looks Like
Watch Now View
Spotlight 11:18
Rewiring Real Estate Finance — How Walker & Dunlop Is Giving Its $135B Portfolio a Data-First Refresh
Watch Now View
Spotlight 13:38
Accelerating Miracles — How Sanofi is Embedding AI to Significantly Reduce Drug Development Timelines
Sanofi Thumbnail
Watch Now View
Spotlight 10:35
There’s Been a Material Shift in the Data Center of Gravity
Watch Now View
Spotlight 14:21
AI Governance Is Much More than Technology Risk Mitigation
AI Governance Is Much More than Technology Risk Mitigation
Watch Now View
Spotlight 12:!3
You Can’t Build Pipelines, Warehouses, or AI Platforms Without Business Knowledge
Watch Now View
Spotlight 47:42
Cybersecurity – Where Leaders are Buying, Building, and Partnering
Rehan Jalil
Watch Now View
Spotlight 27:29
Building Safe AI with Databricks and Gencore
Rehan Jalil
Watch Now View
Spotlight 46:02
Building Safe Enterprise AI: A Practical Roadmap
Watch Now View
Latest
View More
DataAI Security: Why Healthcare Organizations Choose Securiti
Discover why healthcare organizations trust Securiti for Data & AI Security. Learn key blockers, five proven advantages, and what safe data innovation makes possible.
View More
The Anthropic Exploit: Welcome to the Era of AI Agent Attacks
Explore the first AI agent attack, why it changes everything, and how DataAI Security pillars like Intelligence, CommandGraph, and Firewalls protect sensitive data.
HIPAA PHI Explained: Identifiers, De-identification & Compliance Checklist View More
HIPAA PHI Explained: Identifiers, De-identification & Compliance Checklist
Discover what PHI is under HIPAA. Understand what is considered PHI as per HIPAA Rules, the list of 18 identifiers, and what happens to...
Red Teaming View More
What is AI Red Teaming? Complete Guide
AI red teaming tests AI systems for security, safety, and misuse risks. Learn how it works, common techniques, real-world use cases, and why it...
View More
Australia’s Privacy Overhaul: Landmark Reforms in Privacy, Cyber Security & Online Safety
Access the whitepaper and gain insights into Australia’s Privacy Law landscape, CSLP, Social Media Minimum Age Act, and how Securiti helps ensure swift compliance.
View More
CNIL’s €475 Million Cookie Consent Enforcement: Key Lessons for Organizations
Download the whitepaper to learn about CNIL’s €475 million cookie consent enforcement fine. Discover key lessons for organizations and how to automate compliance.
View More
Solution Brief: Microsoft Purview + Securiti
Extend Microsoft Purview with Securiti to discover, classify, and reduce data & AI risk across hybrid environments with continuous monitoring and automated remediation. Learn...
Top 7 Data & AI Security Trends 2026 View More
Top 7 Data & AI Security Trends 2026
Discover the top 7 Data & AI security trends for 2026. Learn how to secure AI agents, govern data, manage risk, and scale AI...
View More
Navigating HITRUST: A Guide to Certification
Securiti's eBook is a practical guide to HITRUST certification, covering everything from choosing i1 vs r2 and scope systems to managing CAPs & planning...
The DSPM Architect’s Handbook View More
The DSPM Architect’s Handbook: Building an Enterprise-Ready Data+AI Security Program
Get certified in DSPM. Learn to architect a DSPM solution, operationalize data and AI security, apply enterprise best practices, and enable secure AI adoption...
What's
New