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The rise of Generative AI is ushering in a profound transformation across many industries. McKinsey expects the economic potential of generative AI to add between $2.6 trillion to $4.4 trillion to global corporate profits annually.
While Generative AI brings several benefits, there are new and serious security and privacy risks. Concerns about its misuse in cyber attacks, misinformation from and data poisoning of models essential to company processes, and the very real possibility of data exfiltration using models trained on data are raising the question of how to properly manage such models while retaining their benefits.
A recent Malwarebytes survey revealed that 81% of respondents are concerned about the security concerns of Generative AI. This growing concern demonstrates the need for Generative AI governance frameworks and tooling that enterprises can adopt to confidently use Generative AI.
The large-language models behind the Generative AI revolution stand in the billions of parameters, and they almost act as data systems with a natural-language querying interface. Further, there is a growing proliferation of Generative AI models with uneven built-in protections against malicious use, hallucination, and prompt-based attacks. The landscape of concerns can be broken into four distinct areas:
This reflects the procedures and policies put in place to ensure that AI models function reliably, ethically, and without causing intentional harm. This comprises addressing concerns such as bias, robustness, transparency, and accountability to mitigate the risks of implementing AI systems in various applications.
AI model safety encompasses a Generative AI model’s abilities to act ethically and responsibly, comply with instructions (that may even reflect legal requirements), and resist bias. A model that does not meet these standards may be unsuitable for use regardless of other protections placed around it.
As AI models proliferate across geographies, understanding and cataloging the data sources and inputs used in AI models is crucial to identify potential vulnerabilities, biases, and security risks. Additionally, any new app with poor security algorithms exposes the organization to various vulnerabilities. Since Generative AI features complex algorithms, it gets challenging for in-house security teams to identify security risks and verify that the tool is safe to use.
The complex interplay of model capabilities, geographies, data, and entitlements make AI Safety challenging, but that challenge is reducible to the following focus areas:
A core value proposition for Generative AI in the enterprise is their ability to work with enterprise data. Models may either be trained directly on enterprise data or augmented with external or third-party data (see Retrieval Augmented Generation) in order to answer queries about it. In either case, it's crucial to understand and gain holistic insights into the data available to the Generative AI model so that appropriate data controls can be applied. This protects any sensitive data underpinning the Generative AI system and ensures regulatory compliance.
The increased need for data controls in the Generative AI era is not simply tied to enterprise models, though. Generative AI's ability to imitate human communication in almost any style prompts serious concerns about automated social engineering attacks. Preying on users’ existing susceptibilities to such attacks can result in the disclosure of sensitive data or engaging them in security-compromising behavior.
Responsible use of enterprise data for Generative AI includes:
The input into a Generative AI model is called a prompt. Prompts themselves can be broken into (a) system prompts or instructions and (b) user prompts or queries. Often, a Generative AI system will include the system prompt with the user prompt to shape the model’s behavior. Both are also vectors for Generative AI model attacks.
System prompts should be structured with accurate, informative, and unbiased commands to steer models toward acceptable behavior. For example, system prompts may establish ethical boundaries and provide positive and negative examples of responses. System prompts may also help the model reject potentially dangerous user prompts.
But even the best system prompt cannot defend against all malicious user prompts. Consequently, Generative AI systems must scan user prompts independently from the Generative AI model to quickly identify security concerns in real-time, such as looking for prompt injection attacks, requests for sensitive information, and anomalous requests.
Ensuring prompt safety necessitates scanning for:
The AI regulation landscape is rapidly evolving, with dozens of new AI regulations in flight in addition to pre-existing data protection regulations, such as the EU’s General Data Protection Regulation (GDPR) & EU Artificial Intelligence Act (EU AI Act).
Leveraging Generative AI effectively necessitates compliance with existing data protection laws and expected AI governance laws designed to secure sensitive data. A few upcoming developments include:
In a dynamic data-driven landscape, data-hungry organizations will need to implement policies and processes that Enable the Safe Use of Generative AI and empower organizations to honor various obligations imposed by AI regulations.
Generative AI security hinges on ensuring the utmost privacy and security of sensitive data that’s been fed into the AI model.
Securiti Data Command Center comes packed with a data controls strategy enabling contextual and automated controls around data and ensuring swift compliance with evolving laws. It helps with:
Download the CPOs Guide to learn about the responsible use of Generative AI and watch the webinar - Managing Privacy in the Era of Generative AI to explore how privacy professionals are navigating governance around these emerging technologies and how a framework of unified data controls across silos can help organizations across industries.
Request a demo today to witness Securiti in action.