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Avoiding the Pitfalls of CPRA Non-Compliance

The CPRA significantly changes and expands the CCPA's obligations, bringing California privacy law closer to the GDPR, necessitating businesses to ensure compliance and avoid penalties imposed by the CPRA.

  • CPRA is a revised and improved version of the CCPA that goes into effect on January 1, 2023. CPRA is also referred to as CCPA 2.0.
  • CPRA applies to for-profit businesses that buy, sell, or exchange personal information of more than 100,000 customers/households/devices, make more than $25 million in annual revenue or derive 50% of their yearly revenue from selling or sharing consumers' personal information.
  • The CPRA gives data subjects eight different rights regarding exchanging, processing, and disclosing their personal information.

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Important Facts About Avoiding the Pitfalls of CPRA Non-Compliance

The CPRA adds administrative fines for intentional violations involving the sensitive personal information of individuals under 16 years of age. Fines of up to $7,500 may be imposed on entities that aren’t adhering to the CPRA’s requirements.

CPRA improves the CCPA's privacy notice requirements, requiring firms to be honest with their customers if they gather sensitive personal information (SPI) and establish personal information retention periods.

Under the CPRA, businesses need to have the "Do Not Sell or Share My Personal Information" and the new "Limit the Use of My Sensitive Personal Information" options prominently displayed and readily available across multiple pages of their website. Any such requests should be honored and processed straightaway.

Additionally, the CPRA establishes the California Privacy Protection Agency (CPPA) as the exclusive agency responsible for interpreting and enforcing the law. The CPPA will be the first US-based regulatory entity solely focused on data privacy issues, superseding rule-making power from the California Attorney General.

How Securiti’s CPRA Compliance Helps You

Businesses that fall under the CPRA and do business in California have until January 1, 2023, to comply with the new regulation. Businesses will only be punished for CPRA infractions from July 1, 2023.

It should come as no surprise that CPRA will alter how websites acquire customers' personal data. The faster businesses understand and comply with CPRA, the greater their prospects of tightening data protection, meeting compliance, and gaining customer trust.

Securiti’s PrivacyOps platform automates compliance obligations using robotic automation, artificial intelligence, and machine learning, freeing up critical resources for other business areas. Automate all privacy obligations across your organization today to avoid the pitfalls of non-compliance with the CPRA.

Our Readers Frequently Ask:

To strengthen the rights of Californians, the CPRA aims to amend and broaden the California Consumer Privacy Act (CCPA). More opt-out options are available to customers, and organizations must consciously manage data privacy.

Businesses are required to abide by the CPRA if they meet one of the requirements: organizations that serve at least 100,000 households or customers; have a minimum of $25 million in gross annual revenue; at least half of their annual gross revenue comes from the sale or exchange of user data.

Under the CCPA, rights are restricted to residents of California. A natural person (as opposed to a company or other commercial entity) who lives in California is considered to be a resident of the state, even if they are just passing through.

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