8 Privacy Tips for a Successful Marketer

Marketers can use a variety of ways to protect their consumer's privacy, such as collecting data that is absolutely necessary, limiting who has access to the data, enforcing two-factor authentication for passwords, and eliminating data residing in silos, to name a few.

Consumers have the right to decide how other businesses and organizations use their data. Marketers are responsible for collecting only the information they’ll require for their marketing purposes and not including unnecessary information such as financial information, etc.

Most businesses maintain sensitive personal data that can be used to identify customers or workers, including names, Social Security numbers, credit card information, home address, and other account information. This information is regarded as sensitive in many data privacy laws and must be always secured.