Structure ROI Metrics With Business Objectives at the Core

Join us for an insightful video interview where Amitabh Seli, Director of Data and Analytics and UK&I CDO at Danone, sits down with Jack Berkowitz, CDO of Securiti. Seli discusses his professional journey, establishing frameworks to measure ROI, setting business objectives, and communicating business value with AI and ML.

Key Takeaways:

• Establishing Clear Metrics: Success hinges on identifying business objectives and tying AI/ML initiatives to metrics that track value, such as customer retention, acquisition, and productivity.
• Measuring ROI: Setting a baseline definition and measuring improved performance over time, focusing on continuous improvement rather than big leaps, is essential for assessing growth.
• Communicating Business Value: Using storytelling to engage stakeholders and presenting solutions that bridge business problems, while avoiding jargon and making impacts tangible.
• Framework for Success: A structured approach helps users understand how AI and ML will enable teams to achieve more, emphasizing simplicity, visual impact, and clear communication.

Amitabh Seli's insights into measuring ROI, setting business objectives, and effectively communicating AI and ML value highlight the critical role of data initiatives in achieving business goals. Watch the full interview for more on leveraging data for business success.