Global Privacy Control
An In-Depth Analysis In the Light of CCPA & CPRA

The Global Privacy Control (GPC) initiative aims to provide a universal technical specification that will let consumers inform data controllers and processors about their privacy choices. This is done through the GPC, a browser-based opt-out tool or mechanism that automatically notifies websites, advertisers, and publishers on the internet of users' opt-out consent signals.

The goal of the GPC signal is to make it clear that data controllers should refrain from selling or sharing a person's personal information with other controllers. Each time a user agent communicates with the server, it makes this request.

In April 2020, the GPC was introduced at the Privacy Community Group (Privacy CG) meeting of the World Wide Web Consortium (W3C). Over 50 million users are currently using GPC to confirm their privacy choices. Since its start, it has gained tremendous support and is warmly embraced.

GPC allows people to utilize their browsers to inform websites and services of their preferred privacy settings. This signal conveys what people anticipate from the internet sharing and selling their data. Additionally, this feature encourages consumer and business transparency and confidence.