What is Geolocation Data?

Geolocation data refers to information that identifies or provides the geographic location of a device, user, or object through various means, including GPS (Global Positioning System), IP address tracking, Wi-Fi triangulation, and cellular network signals. Applications and services that offer location-based functionalities, such as mapping, navigation, targeted advertising, and personalized content, frequently employ geolocation data. However, the collection and use of geolocation data must comply with applicable privacy laws and regulations to ensure user consent and the protection of personal information.