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Utah’s Consumer Privacy Act (UCPA)

In this infographic, you will learn:

  • To whom does the UCPA apply;
  • Exemptions under the UCPA and obligations for data controllers;
  • Data subject rights given to consumers;
  • Steps businesses must operationalize to comply with UCPA;
  • Penalties for non-compliance.


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The Utah Consumer Privacy Act (UCPA) is the 4th U.S. comprehensive state privacy law signed on March 24, 2022. The law will go into effect on December 31, 2023. The law mandates less stringent requirements and is considered more business-friendly than the other state-level laws.

The law introduces several obligations for data controllers and empowers consumers with data subject rights, necessitating the need to embrace automation to honor obligations and ensure the utmost security of data residing across multiple structured and unstructured systems. The Utah Attorney General has exclusive enforcement authority of Utah’s Consumer Privacy Act.

Utah’s Consumer Privacy Act (UCPA)

Frequently Asked Questions

Consumers have the right to access and confirm, the right to delete, the right to data portability, and the right to opt-out. A controller shall comply with a consumer's request to exercise a right within 45 days after the day on which a controller has received that particular request.

Data controllers must honor several requirements such as non-discrimination, consent, privacy notification/privacy policy, security, non-waiver of consumer rights, processing of de-identified data for pseudonymous data, and processor/service provider agreements.

The GDPR applies to any business operating in the EU or handling the collection or processing of the personal data of EU residents. Therefore, the GDPR may apply to you if your company handles such data in the United States.

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