Unstructured Data and GenAI
Unstructured data, such as text, images, audio, video, or emails, does not have a specific predefined data model or format. According to the recent IDC report, unstructured data accounts for 90% of all the data generated today, making it a vast, untapped enterprise resource.
Importance of unstructured data in modern enterprises
With immense potential to uncover valuable business insights, unstructured data can give modern enterprises a true competitive edge by driving innovation and growth. Some of these insights include:
- Sentiment analysis and customer behavior insights
- Targeted and personalized campaigns
- Market trend identification
- Competitive analysis
- Innovation opportunities for new products, features, and services
- Resource optimization
- Process improvement
- Risk assessment and management
- Compliance monitoring
Recent advancements in AI, machine learning, and natural language processing have made it easier to harness unstructured data, transforming it into a key enterprise asset.
Challenges of unstructured data with GenAI
In the context of Generative AI (GenAI) and Large Language Models (LLMs), working with unstructured data presents significant challenges due to its diverse and complex nature. You need to prepare unstructured data through a lengthy process before using it. This process involves cleaning, standardization, tokenization and stemming for text data, normalization for non-text data, classification, and vectorization, to name a few steps.
LLMs can further complicate this process as they require vast amounts of pre-processed data to function effectively. Additionally, using unstructured data for LLMs can raise security concerns. These include data breaches, unintended exposure of sensitive or proprietary data, and associated compliance risks.
Retrieval-Augmented Generation (RAG) combines retrieval techniques with generative models to offer a solution for overcoming these challenges.
Understanding RAG: Revolutionizing Unstructured Data Processing
RAG models combine LLMs' generative capabilities with retrieving relevant information from external sources to provide more accurate and contextually relevant responses.
How RAG works with unstructured data
While RAG models work with both unstructured and structured data, their strength is in using unstructured data in the following innovative way:
- Retrieval: The LLM model searches external unstructured data, such as text documents or images, to find and retrieve information relevant to the user prompt.
- Augmentation: The retrieved information is used to add context to the response generated by the model and augment it with specific information.
- Generation: The model uses the augmented information to create a response that is both accurate and context-aware.
This process effectively addresses the complexity of unstructured data and provides more precise and relevant responses. RAG is becoming highly popular for applications such as content generators, search engines, and chatbots.
Benefits of RAG in LLM
RAG models can overcome LLMs' limitations, especially in accessing specific, proprietary, and up-to-date knowledge. They also help reduce the probability of hallucinations, where LLMs provide incorrect or fabricated information.