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The Ultimate Guide to Cookie Laws & Regulations
Published on July 12, 2021 AUTHOR - PRIVACY RESEARCH TEAM
On every website you ever visit, you probably have had to accept or decline certain cookies via a cookie notice or banner. Some of those cookies are there to track your browsing activities and can be traced back to your browser. They are also storing your data which can be seen as a threat if not secured properly. Global privacy regulations are coming up with rules for organizations to abide by when collecting personal data via cookies and processing these cookies for various purposes.
The Cookie Law Explained
The GDPR focuses on organizations collecting freely given consent from their customers before they store or process any of their personal data, which includes dropping cookies on their website. Websites and apps that are used by visitors from the EU must implement a consent banner that complies with GDPR, and it has to have several pieces in place.
Consent Requirements
Under the GDPR, customers need to be fully informed about the types of cookies that are being stored and why they are being stored before the consumer can give them consent. Under the GDPR, consent needs to be:
- Freely-given
- Specific
- Informed
- Unambiguous
Cookie Policy
The GDPR requires organizations to have the following included in their cookie policy:
- What information is collected
- What you do with consumer information
- How you protect consumer information
- If you disclose any information to third parties
- How you store consumer information
- How users may access, migrate, request rectification, restriction or deletion of information
EU Cookie Laws Impact on Businesses
The GDPR and e-Privacy Directive both aim to ensure an appropriate level of confidentiality and security of European Union Residents' data.
The e-Privacy Directive provides a guideline on cookies which is why it was originally known as the “cookie law”. This is not the case with the GDPR as it does not explicitly state any guidelines or requirements based on cookies. The e-Privacy Directive requires organizations to provide comprehensive and easily understandable information with regards to the processing of cookies. These organizations must acquire informed consent of users before tracking them with cookies. Although the GDPR does not mention cookies specifically, it classifies cookies as an “online identifier,” meaning that it may be considered personal data under certain circumstances.
Impact of the EU Guidelines on the U.S.
The E-Privacy Directive does not have clear extraterritorial scope, which means that if a company does not have any physical presence or operation in the EU, they do not need to comply with the cookie guidelines.
On the other hand, the GDPR has clear extraterritorial scope. It covers processing of personal data within the EU as well as outside the EU if the organization is offering goods and services to EU data subjects. If an organization's website targets EU consumers in accepting e-commerce payments in Euros as an alternative to U.S. dollars, or if the site's use of cookies amounts to intentionally "monitoring" the behavior of visitors who are in the EU, the GDPR likely applies to the organization.
PII and Cookies
PII:
Under Article 9 of the GDPR, sensitive data is defined as the following:
- personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs;
- trade-union membership;
- genetic data, biometric data processed solely to identify a human being;
- health-related data;
- data concerning a person’s sex life or sensitive data.
Cookie/online identifiers:
Although the GDPR does not talk about cookies specifically, it does mention “online identifiers under Article 4, recital 30 of the GDPR. The article states:
“Natural persons may be associated with online identifiers provided by their devices, applications, tools and protocols, such as internet protocol addresses, cookie identifiers or other identifiers such as radio frequency identification tags. This may leave traces which, in particular when combined with unique identifiers and other information received by the servers, may be used to create profiles of the natural persons and identify them.”
Penalties Due to Non-Compliance
The EU cookie legislation depends on the government to set specific penalties for noncompliance. Here are some of the penalties an organization can face due to noncompliance:
- Regulators can request organizations for information that is stored in the website. This may include:
- Types of cookies your site uses
- Links to cookie information section
- Identifiers of compliance
- Regulators can ask organizations to make changes to help them be more compliant with the EU guidelines. This can be requested or even enforced to be done in a set amount of time.
- Depending on the country, the organization can face a monetary fine based on the severity of noncompliance.
Compliance Checklist
There are several ways in which an organization can simplify their compliance practices. Here are a few steps that can be taken in order to make this process easier.
Improve Privacy Policy
The first step towards staying compliant with cookie laws is to understand your privacy policy and revamp it based on guidelines and regulations. The GDPR contains stringent regulations regarding an organization’s privacy policy, how it must be written, what it must contain, and how it must be accessed.
Audit Databases
Organizations will need to audit their databases for opt-in consent. The GDPR is an Opt-In consent regime and it is paramount to obtain explicit consent from an individual before processing their data.
Create an Opt-In Process
For any new contact details, organizations need to ensure a process to gather the required level of opt-in for each new entry. GDPR stipulates that consent from consumers must now be gathered by them actively opting-in, rather than them having to opt-out.
Review Third Party Access
Third-party access can be one of the major threats to compliance because your organization may get penalized for some else’s negligence. It is important to review what third parties you share data with, how they use it, and what their GDPR policies are.
Streamline DSR Fulfilment
GDPR regulations require organizations to respond to a consumer’s "request for information" within one month at the latest.
How Securiti Can Help?
Organizations are required under law to protect a consumer's data and obtain consent before collecting or storing any of this data. Securiti's PrivacyOps approach enables organizations to fulfill cookie requirements with the help of robotic automation and artificial intelligence. Here is how it can help:
- Automatic Scanning:
In order to manage cookies in an effective manner, the first step is to keep track of all your cookies. Securiti helps track and classify cookies on your digital properties (i.e desktop, mobile websites) through automatic scanning. - Customizable Cookie Banners:
Securiti offers a cookie banner to capture freely given consent from the consumer. These banners can then be customized to your company’s branding guidelines. - Consent Revocations:
Under the European law, consumers have the right to revoke their consent at any time. Securiti offers a preference center that simplifies the process of revoking consent and honoring the revocation.. - Demonstrate Compliance:
Securiti maintains comprehensive records of consent for compliance reporting and audit trail.
Conclusion
Consumers' data being tracked by third-party entities via cookies can be deemed a privacy threat. Privacy regulations are in place to ensure that this data is handled in a safe and ethical manner, meaning nothing can be processed without the consumers freely given consent. This will in turn, protect the consumers privacy and give organizations a reason to adopt a first-party approach when trying to obtain consumers data.
Data is growing at an exponential rate, and keeping track of all this data is becoming a virtually impossible task with each passing day. Automation is necessary, now more than ever, for any organization that is hoping to comply with privacy regulations in a scalable way.
Scan your website and maintain GDPR/CCPA/LGPD compliant cookie consent - FREE
Provide a simple and secure way for your visitors to excercise their right to opt out of the sale of their information to advertisers.
To learn more about how Securiti can help, request a demo.
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- Customize a data subject rights request portal for seamless customer care
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- Secure fulfillment of data access
- Automate the processing of rectification requests
- Automate erasure requests
- Continuous monitoring and tracking
- Automate People Data Graph
- Meet cookie compliance
- Monitor and track consent
- Assess LPPD readiness
- Map data flows
- Manage vendor risk
- Breach Response Notification
- Customize a data subject rights request portal for seamless customer care
- Automate data subject access request handling
- Secure fulfillment of data access
- Automate the processing of rectification requests
- Automate erasure requests
- Continuous monitoring and tracking
- Automate People Data Graph
- Meet cookie compliance
- Monitor and track consent
- Assess PDPB readiness
- Map data flows
- Manage vendor risk
- Breach Response Notification
- Customize a data subject rights request portal for seamless customer care
- Automate data subject access request handling
- Secure fulfillment of data access
- Automate the processing of rectification requests
- Automate erasure requests
- Continuous monitoring and tracking
- Automate People Data Graph
- Meet cookie compliance
- Monitor and track consent
- Assess China’s Draft PIPL readiness
- Map data flows
- Manage vendor risk
- Breach Response Notification
- Customize a data subject rights request portal for seamless customer care
- Automate data subject access request handling
- Secure fulfillment of data access
- Automate the processing of rectification requests
- Automate object and restriction of processing requests
- Automate erasure requests
- Continuous monitoring and tracking
- Automate People Data Graph
- Meet cookie compliance
- Monitor and track consent
- Assess DPA readiness
- Map data flows
- Manage vendor risk
- Automate data subject access request handling
- Secure fulfillment of data access
- Automate the processing of rectification requests
- Automate erasure requests
- Automate object and restriction of processing requests
- Continuous monitoring and tracking
- Automate People Data Graph
- Meet cookie compliance
- Monitor and track consent
- Assess PDPO readiness
- Map data flows
- Manage vendor risk
- Breach Response Notification
- Automate data subject access request handling
- Secure fulfillment of data access
- Automate the processing of rectification requests
- Automate erasure requests
- Automate object and restriction of processing requests
- Continuous monitoring and tracking
- Automate People Data Graph
- Meet cookie compliance
- Monitor and track consent
- Assess DPA readiness
- Map data flows
- Manage vendor risk
- Breach Response Notification
- Continuous monitoring and tracking
- Automate People Data Graph
- Monitor and track consent
- Assess TRA CPR readiness
- Map data flows
- Manage vendor risk
- Customize DSR Request Portal
- Automate Data Subject Access Request Handling
- Secure Fulfillment of Data Access
- Automate Processing of Rectification Requests
- Automate Erasure Requests
- Automate Objection & Restriction of Processing Requests
- Continuous Monitoring & Tracking
- Automate People Data Graph
- Meet Cookie Compliance
- Monitor & Track Consent
- Assess PIPA Readiness
- Map Data Flows
- Manage Vendor Risk
- Breach Response Notification
- Customize DSR Request Portal
- Automate Data Subject Access Request Handling
- Secure Fulfillment of Data Access
- Automate Processing of Rectification Requests
- Automate Erasure Requests
- Automate Objection & Restriction of Processing Requests
- Continuous Monitoring & Tracking
- Automate People Data Graph
- Meet Cookie Compliance
- Monitor & Track Consent
- Assess Japan APPI readiness
- Map Data Flows
- Manage Vendor Risk
- Breach Response Notification
- Customize a data subject rights request portal for seamless customer care
- Automate data subject access request handling
- Secure fulfillment of data access
- Automate processing of rectification requests
- Automate erasure requests
- Automate objection and restriction of processing requests
- Continuous monitoring and tracking
- Automate People Data Graph
- Meet cookie compliance
- Monitor and track consent
- Assess Qatar DPL readiness
- Map data flows
- Manage vendor risk
- Breach Response Notification
- Customize a data subject rights request portal for seamless customer care
- Automate data subject access request handling
- Secure fulfillment of data access
- Automate processing of rectification requests
- Automate erasure requests
- Automate objection and restriction of processing requests
- Continuous monitoring and tracking
- Automate People Data Graph
- Meet cookie compliance
- Monitor and track consent
- Assess Bahrain PDPL readiness
- Map data flows
- Manage vendor risk
- Breach Response Notification
- Privacy Policy & Notice Management
BackSnowflake is a cloud based data warehouse that allows organizations to run large scale data analytics projects to uncover business insights, run or train machine learning models, and modernize their data infrastructure.
Key Features
The Amazon S3 (Simple Storage Service) is a web-service which allows for scalable storage solutions for data archival, backup, and recovery purposes.
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Microsoft O365 is the ubiquitous productivity suite for every business worker. Users rely on Office products such as OneDrive and SharePoint to collaborate with their co-workers.
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Organizations want to migrate their on-premises data to cloud data stores to take advantage of scale and flexibility while reducing operational cost of managing on-premises infrastructure. However, due to privacy regulations such as GDPR, CCPA administrators have to ensure that data is migrated in compliance with these laws.
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Protecting sensitive content is a priority for all organizations, however, due to volume of sensitive content and
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While data aids in business decision making, global privacy regulations such as GDPR, CPRA require organization to identify personal & sensitive data & use only for its intended purpose and implement adequate protection.
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Securiti enables organizations to meet multiple regulations around the world and helps with compliance requirements through AI-driven PI data discovery, DSR automation, documented accountability, enhanced visibility into data processing activities and AI-driven process automation.
Securiti is a complete PrivacyOps Solution.
View all solutionsThe California Consumer Privacy Act (CCPA) was signed into law on June 28, 2018 and is scheduled to come into effect on January 01, 2020. Often compared to GDPR, CCPA protects consumers from mismanagement of their personal data and gives the consumer control over what data is collected, processed, shared or sold.
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The California Privacy Rights Act (CPRA) will take effect from January 1, 2023, and will apply to personal information collected on or after January 1, 2022. Enforcement of the CPRA will start six months later (July 1, 2023). The CPRA builds upon the CCPA, strengthening user privacy for California residents.
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The EU General Data Protection Regulation (GDPR) came into effect on May 25, 2018 and changed the global privacy landscape. It has broadened the definition of processing activities and personal data, impacting companies worldwide, and has tightened the rules to obtain consent before processing information.
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The Lei Geral de Proteção de Dados (LGPD) is modeled with similarities to the General European Data Protection Regulation (GDPR) and contains sixty-five articles. It was approved on August 14, 2018 and its validity has undergone several changes, the last relevant fact being MPV 959. LGPD is in effect since September 18, 2020. The sanctions by the ANPD (Brazilian Data Protection Authority) were postponed to August 2021. The LGPD allows people have more rights over their data and expects organizations to comply with their regulations or face heavy penalties or fines.
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The government of New Zealand has recently replaced its long-existing Privacy Act of 1993 with a modernized version, the Privacy Act 2020. The New Zealand Privacy Act 2020 (NZPA) will take effect from December 1, 2020.
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The Personal Data Protection Act, B.E. 2562 (2019) ('PDPA') is Thailand's first consolidated data protection law, which was published in the Thai Government Gazette on 27 May 2019. This law was said to go into effect on 27 May 2020. However, in May 2020, the Thai Cabinet through a Royal Decree has deferred the enforcement of certain data protection provisions of the PDPA until 31 May 2021.
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In order to protect the data of individuals in South Africa, Parliament assented to the Protection of Personal Information Act (POPIA) on 19th November 2013. The commencement date of section 1, Part A of Chapter 5, section 112 and section 113 was 11 April 2014. The commencement date of the remaining sections (excluding section 110 and 114(4)) was 1st July 2020. As per the Regulator’s Operational Readiness Plan the Regulator will be able to take enforcement actions for the violation of POPIA by July 1st 2021.
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The DIFC Data Protection Law, 2020 lays down regulations regarding the collection, disclosure and processing of personal data in the DIFC, a special economic zone in Dubai. It also gives rights to individuals whom the personal data relates to and provides power to the Commissioner of Data Protection to enforce the law, enact regulations and approve industry-wide Codes of Conduct.
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The Australia Privacy Act 1988 (Privacy Act) was enacted to protect the privacy of data subjects and regulate how Australian agencies and organizations with an annual turnover of more than $3 million handle their customers’ personal information.
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Singapore’s Personal Data Protection Act (PDPA) comprises various provisions governing the collection, disclosure, use, and care of personal data. It recognizes the rights of individuals to have more control over their personal data and the needs of organizations to collect, use, or disclose personal data for legitimate and reasonable purposes.
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On April 13, 2000, the Personal Information Protection and Electronic Documents Act (PIPEDA) received Royal Assent. It came into force in stages, beginning on January 1, 2001. PIPEDA came fully into effect on January 1, 2004. The legislation applies to organizations that collect, use or disclose personal information in the course of commercial activities.
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After the invalidation of Privacy Shield, many companies are relying on the SCCs in order to continue transferring data of EU citizens to companies based in countries who are not deemed adequate for data transfer.
After the CJEU judgement, it is clear that these companies have to conduct Risk Assessments with the data recipients in these countries in order to ensure they have enough controls to mitigate any potential data or regulatory risk.
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On 2nd March, 2019, the Department of Health—Abu Dhabi (DoH), launched the Abu Dhabi Healthcare Information and Cyber Security (ADHICS) Standard. This is the first standard that aims to provide healthcare professionals and entities a comprehensive guide to the regulation of healthcare data in Abu Dhabi. This law ensures the highest levels of privacy and security of patients’ data, in line with international standards, is maintained.
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On January 31, 2020, the government of Saudi Arabia issued the Executive Regulations to the Saudi E-Commerce Law 2019 (“ECL”) that was in effect since October 2019. The Executive Regulations together with the ECL (“Law”) aim to protect consumers’ personal data by requiring organizations to take appropriate technical and administrative measures.
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Turkey was one of the first countries to start the trend of legislating data protection. Turkey published “Law on the Protection of Personal Data No. 6698 (LPPD) covering personal data protection on April 07, 2016.” The LPPD is based on the European Union Data Protection Directive 95/46/EC and has several similarities with the GDPR. It aims to give data subjects’ control over their personal data and outlines obligations that organizations and individuals dealing with personal data must comply with. The LPPD has also provided comprehensive guidelines for the transfer of personal data to the third parties.
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In December 2019, India, following several other countries' footsteps on the privacy laws' developments, introduced the Personal Data Protection Bill (PDPB) to regulate the processing, collection, and storage of personal data.
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On 13 October 2020, the National People's Congress of the Republic of China submitted the long awaited draft of the Personal Information Protection Law (Draft PIPL) to the Standing Committee meeting for preliminary review. This draft was officially released for the public consultation on 21 October, 2020. The consultation period will last until 19 November 2020.
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The Irish Data Protection Act, 2018 (Irish DPA) implements the General Data Protection Regulation (GDPR) and transposes the European Union Law Enforcement Directive in Ireland. Since it incorporates most of the provisions from the GDPR and the Law Enforcement Directive with limited additions and deletions as per the national law, it is considered to be the principal data protection legislation in Ireland.
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The Personal Data (Privacy) Ordinance (Cap. 486) as amended in 2012 (the “PDPO) is the primary legislation in Hong Kong which was enacted to protect the privacy of individuals’ personal data, and regulate the collection, holding, processing, disclosure, or use of personal data by the organizations.. The Data Protection Principles ( the “DPPs or DPP ''), which are contained in Schedule 1 to the PDPO, outline how entities should collect, handle, disclose, and use personal data.
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In 2012, the Philippines passed the comprehensive privacy law, Data Privacy Act 2012 Republic Act. No, 10173 (the "DPA"). The DPA recognizes the rights of individuals to have more control over their personal data while ensuring a free flow of information to promote innovation and growth.
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The United Arab Emirates (UAE) has a Federal Telecommunication Law ( Federal Law) which requires that a company must hold a license in order to provide public communications services and operate public telecommunication networks. Under this Federal Law, a Telecommunication Regulatory Authority (TRA) was established which regulates the telecommunication sector in the UAE.
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South Korea has a general law and several special laws that cover data protection and individuals' privacy. South Korea's data protection regime is considered one of the strictest data protection regimes owing to its notification requirements, opt-in consent, extensive data subject rights, mandatory data breach notifications, and heavy sanctions in case of non-compliance.
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The Act on the Protection of Personal Information (the "APPI'') regulates personal related information and applies to any Personal Information Controller (the “PIC''), that is a person or entity providing personal related information for use in business in Japan. The APPI also applies to the foreign PICs which handle personal information of data subjects (“principals”) in Japan for the purpose of supplying goods or services to those persons.
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Qatar is the first gulf country that has passed a national data privacy law and has paved the way for all other gulf countries to follow suit. In 2016, Qatar enacted Law no. 13 Concerning Personal Data Protection (the “DPL”). Qatar became the first Gulf Cooperation Council (GCC) member state to issue an “European Style” applicable data protection law. The DPL establishes a certain degree of personal data protection, provides data subject rights, and prescribes the guidelines for organizations for the processing of personal data within Qatar.
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Bahrain has become a part of the countries that have enacted a data privacy regulation to protect the rights of their residents. On 12 July 2018, Bahrain drafted its law on data protection regulation, Law No. 30. This then went on to go into effect on the 1st of August 2019 as the Bahrain Personal Data Protection Law (PDPL) and supersedes all other laws. The PDPL recognizes the rights of individuals to have more control over their personal data and the needs of organizations to collect, use, or disclose personal data for legitimate purposes.
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