Securiti Named a 2022 Cool Vendor in Data Security by GartnerDownload Now
Published on January 13, 2022 AUTHOR - Privacy Research Team
Creating a personalized browsing experience for users has long been the pillar behind most user retention and growth strategies. Cookies have played an instrumental role in that process by giving businesses access to user browsing and conversion data. Creating a personalized browsing experience for users has long been the pillar behind most user retention and growth strategies. Cookies have played an instrumental role in that process by giving businesses access to user browsing and conversion data.
Cookies play an essential role in building a better browsing experience for users. Through various types of cookies, a website can collect critical information about the browsing behavior of its visitors. This information can be used to show more relevant content, products, and ads, enhancing the user's experience.
While it was in the interest of businesses to be clear about their cookie collection practices, it started becoming a legal requirement once data privacy laws mandated them as such.
Nearly all other major data protection laws such as the LGPD have a similar stance towards giving users a reasonably informed agreement regarding cookies. Businesses must have valid reasons for requesting user consent to enable cookies, with separate consent required for functions other than the most basic services. Businesses cannot use "consent walls" to deny users access to the site or their primary services.
Securiti is a market leader in data compliance and data governance. Its artificial intelligence and machine learning-based tools can help enterprises of all sizes address their data privacy-related compliance issues, such as cookie consent management. Similarly, its privacy policies & notice management tool allow businesses to maintain a dynamic policy on their site that is regularly updated to ensure compliance with all major data protection laws.
With the sheer amount of data involved, automation is the most cost-effective solution and the most effective one.
Request a demo today and see how Securiti can help your business.
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|Number of domains||1||1|
|Configurable preference center||1|
|Automated website scanning|
|Automated cookie categorization|
|Automated banner code generation|
|Auto-blocking of 1st and 3rd party cookies|
|Geo-based cookie banner|
|IAB EU TCF v2.0 support|
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