IDC Names Securiti a Worldwide Leader in Data PrivacyView
Creating a personalized browsing experience for users has long been the pillar behind most user retention and growth strategies. Cookies have played an instrumental role in that process by giving businesses access to user browsing and conversion data. Creating a personalized browsing experience for users has long been the pillar behind most user retention and growth strategies. Cookies have played an instrumental role in that process by giving businesses access to user browsing and conversion data.
Cookies play an essential role in building a better browsing experience for users. Through various types of cookies, a website can collect critical information about the browsing behavior of its visitors. This information can be used to show more relevant content, products, and ads, enhancing the user's experience.
While it was in the interest of businesses to be clear about their cookie collection practices, it started becoming a legal requirement once data privacy laws mandated them as such.
Nearly all other major data protection laws such as the LGPD have a similar stance towards giving users a reasonably informed agreement regarding cookies. Businesses must have valid reasons for requesting user consent to enable cookies, with separate consent required for functions other than the most basic services. Businesses cannot use "consent walls" to deny users access to the site or their primary services.
Securiti is a market leader in data compliance and data governance. Its artificial intelligence and machine learning-based tools can help enterprises of all sizes address their data privacy-related compliance issues, such as cookie consent management. Similarly, its privacy policies & notice management tool allow businesses to maintain a dynamic policy on their site that is regularly updated to ensure compliance with all major data protection laws.
With the sheer amount of data involved, automation is the most cost-effective solution and the most effective one.
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At Securiti, our mission is to enable enterprises to safely harness the incredible power of data and the cloud by controlling the complex security, privacy and compliance risks.