Data Discovery with Snowflake: 5 Things You Need to Know

Published October 5, 2021
Author

Omer Imran Malik

Data Privacy Legal Manager, Securiti

FIP, CIPT, CIPM, CIPP/US

Listen to the content

This post is also available in: Arabic

The digital landscape is experiencing exponential growth in data, with 2.5 quintillion bytes being produced every day. Organizations analyze data to discover behaviors, trends, and competition gaps, which further lead to more data patterns.

The opportunities that data creates are indeed enormous, but so are the resulting security, governance, and compliance risks. However, increasing data production and ingestion creates the need for the identification of data risk hotspots, security misconfigurations, unregulated access control, and undefined special attributes that fall under regulatory compliance.

To make sense of all these risks and ensure compliance, an organization first needs to set its data discovery policies and practices by answering the following questions:

  • Where data assets are spread across data lakes, data warehouses, managed on-premises infrastructure, SaaS applications, and the multi-cloud?
  • Whether the organization has the ability to discover data in structured and unstructured systems?
  • Are there any policy-based, security, or privacy-based labels assigned to data?
  • Is the data cataloged under a single searchable repository?
  • Are all special attributes identified across data sets for regulatory compliance?

Data Discovery Problems in Snowflake Data Warehouse

Due to excessive data proliferation, organizations find it more expensive to store and analyze data using on-premise hardware infrastructure, especially at a petabyte-scale.

To reduce cost, companies are moving to cloud storage service providers. With this move, companies are not only saving 15% of their overall IT costs but also shifting 94% of their workload processing to cloud-based data centers.

Snowflake is helping organizations resolve their data silos problem and bring all their data applications, data warehouses, and data lakes together under one platform: a hyper-scale cloud storage solution.

However, discovering and classifying data becomes increasingly difficult to control as this massive data volume moves to the cloud.

Ever Growing Data Sprawl

Can the existing data in the Snowflake database provide complete context, and thus, help derive meaningful results? When data exists across a multitude of data assets and data stores, it is prone to data sprawl. The absence of a unified catalog of data that can map sensitive data, and understand its context, creates complications. This absence also leads to frustration and confusion amongst teams as it impedes their ability to identify data risk hotspots or compliance gaps.

Analysis Paralysis

Data discovery and classification is the first step in data analysis. Data analysts and scientists spend a lot of time and effort manually sorting, tagging, labeling, and cataloging data in the Snowflake data warehouse. Paralysis by analysis occurs when data scientists have to analyze a mass amount of data, scattered all over the place.

Automation takes the consequences of ‘information overload’ out of the equation. It adds speed and efficiency to the process, enabling data scientists to shift their focus from data discovery and classification to more important tasks like extracting key insights from a catalog of classified and categorized data.

Vague Data Taxonomy

Efficiency in data discovery comes from effective data classification. This helps data scientists to group the data into content-based or context-based categories which further help them determine which data in the Snowflake database is at low, moderate, or high risk. However, effective classification requires well-defined data taxonomy, but taxonomies may vary by region or industry.

Some organizations have vague taxonomies that open the context or meaning of the data element to many interpretations. This further complicates things when data scientists need to map the data or recall it to, for example, fulfill data subject requests.

Manual Data Classification

There can be over a trillion bytes of data in a Snowflake data warehouse. Manually classifying and tagging data creates a lot of complications. It is not only labor-intensive, but it also requires a lot of time.

Moreover, data classification isn’t a one-off activity as data doesn’t remain static. The dynamic nature of data requires continuous scanning, which is only feasible with automation. Moreover, data classification isn’t a one-off activity as data doesn’t remain static. The dynamic nature of data requires continuous scanning, which is only feasible with automation.

Automation takes the load off of team members and enables data discovery and classification at a petabyte scale.

Ineffective Attribute Identification

Not every data is liable for regulatory compliance. Regulatory Laws, such as the GDPR, have defined certain types of data as personal or sensitive personal data. Sensitive personal data requires additional protection by law. To meet regulatory requirements, organizations must identify special attributes during data classification and cataloging. By identifying those attributes and mapping them to the right owners or users, Snowflake users can set access controls, avoid security risks, and ensure compliance.

Securiti Equips Snowflake Users with AI-Driven Automated Data Discovery and Classification Solution

Securiti’s solution for Snowflake utilizes AI to automate data discovery, classification, and cataloging across all data assets in the Snowflake data warehouse.

Securiti’s native Snowflake connector allows seamless integration. This helps users to discover data assets on-premise and cloud storage efficiently. Identify personal and sensitive attributes with an advanced built-in detection system.

With predefined categories and data taxonomies, Snowflake users can automate the classification process and effectively identify personal and sensitive attributes that fall under security and privacy frameworks.

Resulting Benefits

  • Significantly reduce manual labor that otherwise goes into classification and cataloging
  • Reduce security and privacy compliance risks resulting from manual practices
  • Automate regulatory compliance for personal and sensitive information

Read here how Securiti helps organizations enable innovation on the cloud with autonomous data discovery, security, and compliance.


Frequently Asked Questions (FAQs)

Challenges of data discovery in Snowflake include understanding the structure of data stored in Snowflake's cloud data warehouse, managing data sprawl, ensuring data quality, and addressing data privacy and compliance issues.

Setting up data discovery in Snowflake can lead to improved data visibility, efficient data management, better analytics capabilities, and streamlined data governance. It allows organizations to harness the full potential of their data in Snowflake.

Setting up data discovery for Snowflake is essential for organizations that want to gain insights from their data, ensure data quality and security, and comply with data regulations. It enables efficient data governance within the Snowflake environment.

Analyze this article with AI

Prompts open in third-party AI tools.
Join Our Newsletter

Get all the latest information, law updates and more delivered to your inbox



More Stories that May Interest You

Take a
Product Tour

See how easy it is to manage privacy compliance with robotic automation.

Videos
View More
Rehan Jalil, Veeam on Agent Commander : theCUBE + NYSE Wired: Cyber Security Leaders
Following Veeam’s acquisition of Securiti, the launch of Agent Commander marks an important step toward helping enterprises adopt AI agents with greater confidence. In...
View More
Mitigating OWASP Top 10 for LLM Applications 2025
Generative AI (GenAI) has transformed how enterprises operate, scale, and grow. There’s an AI application for every purpose, from increasing employee productivity to streamlining...
View More
Top 6 DSPM Use Cases
With the advent of Generative AI (GenAI), data has become more dynamic. New data is generated faster than ever, transmitted to various systems, applications,...
View More
Colorado Privacy Act (CPA)
What is the Colorado Privacy Act? The CPA is a comprehensive privacy law signed on July 7, 2021. It established new standards for personal...
View More
Securiti for Copilot in SaaS
Accelerate Copilot Adoption Securely & Confidently Organizations are eager to adopt Microsoft 365 Copilot for increased productivity and efficiency. However, security concerns like data...
View More
Top 10 Considerations for Safely Using Unstructured Data with GenAI
A staggering 90% of an organization's data is unstructured. This data is rapidly being used to fuel GenAI applications like chatbots and AI search....
View More
Gencore AI: Building Safe, Enterprise-grade AI Systems in Minutes
As enterprises adopt generative AI, data and AI teams face numerous hurdles: securely connecting unstructured and structured data sources, maintaining proper controls and governance,...
View More
Navigating CPRA: Key Insights for Businesses
What is CPRA? The California Privacy Rights Act (CPRA) is California's state legislation aimed at protecting residents' digital privacy. It became effective on January...
View More
Navigating the Shift: Transitioning to PCI DSS v4.0
What is PCI DSS? PCI DSS (Payment Card Industry Data Security Standard) is a set of security standards to ensure safe processing, storage, and...
View More
Securing Data+AI : Playbook for Trust, Risk, and Security Management (TRiSM)
AI's growing security risks have 48% of global CISOs alarmed. Join this keynote to learn about a practical playbook for enabling AI Trust, Risk,...

Spotlight Talks

Spotlight 00:00
AI Agents Unleashed? The Future of Identity & Data Access Security
Watch Now View
Spotlight 00:00
IDC Research: Why Data, AI, Identity and Access Security Must Come Together
Watch Now View
Spotlight 59:11
Data Controls for AI: Findings from the 2026 GigaOm DSPM Research
Watch Now View
Spotlight 1:02:06
Consent by proxy: When AI agents start deciding for us
Watch Now View
Spotlight 1:00:41
Future-Proofing for the Privacy Professional
Watch Now View
Spotlight 50:52
From Data to Deployment: Safeguarding Enterprise AI with Security and Governance
Watch Now View
Spotlight 11:29
Not Hype — Dye & Durham’s Analytics Head Shows What AI at Work Really Looks Like
Not Hype — Dye & Durham’s Analytics Head Shows What AI at Work Really Looks Like
Watch Now View
Spotlight 11:18
Rewiring Real Estate Finance — How Walker & Dunlop Is Giving Its $135B Portfolio a Data-First Refresh
Watch Now View
Spotlight
Choosing the Right DSPM: An Industry Analyst’s Perspective
Watch Now View
Spotlight 13:38
Accelerating Miracles — How Sanofi is Embedding AI to Significantly Reduce Drug Development Timelines
Sanofi Thumbnail
Watch Now View
Latest
EU Digital Sovereignty View More
EU Digital Sovereignty is Moving from Policy to Procurement: What Organizations Need to Know
Digital sovereignty in Europe is moving from policy ambition toward something much more concrete: a framework that can determine how cloud services are assessed,...
Australia’s Office of AI: Why Annual Audits Miss What Your AI Can Reach View More
Australia’s Office of AI: Why Annual Audits Miss What Your AI Can Reach
Picture this: a fictional but entirely plausible scenario. An Australian financial institution's AI systems spend six months accessing a customer data repository nobody has...
View More
AI Agent Compliance: Regulations, Risks, & Controls for Autonomous AI
Securiti's latest blog covers what AI agent compliance means, the risks these agents create for privacy & security teams, & how to build a...
Top Enterprise AI Use Cases View More
Top Enterprise AI Use Cases
Securiti’s latest blog covers all the most impactful enterprise AI use cases, why they matter, and the best way to leverage them safely in...
Saudi PDPL Compliance Toolkit View More
Saudi PDPL Compliance Toolkit
Turn Saudi PDPL requirements into action with practical checklists, a maturity self-assessment, and a 90-day plan for privacy and compliance leaders.
From Compliance to Continuous Assurance View More
From Compliance to Continuous Assurance: The Next Era of Saudi Data Protection
PDPL compliance didn’t end with the deadline. Learn how to comply with SDAIA enforcement requirements, govern cross-border transfers, and prepare your data for AI.
The PDPL Operational Lifecycle View More
The PDPL Operational Lifecycle
Find it. Fix it. Prove it. Repeat. Explore the 10-stage PDPL operational lifecycle, key deadlines, and the evidence regulators expect.
The Toxic Combination Problem in DataAI Risks View More
The Toxic Combination Problem in DataAI Risks
Discover how siloed security alerts create hidden toxic risk combinations and how correlated context helps reduce alert fatigue and uncover compound risks faster.
View More
Take the Data Risk Out of AI
Learn how to prepare enterprise data for safe Gemini Enterprise adoption with upstream governance, sensitive data discovery, and pre-index policy controls.
View More
Navigating HITRUST: A Guide to Certification
Securiti's eBook is a practical guide to HITRUST certification, covering everything from choosing i1 vs r2 and scope systems to managing CAPs & planning...
What's
New